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What is Prism?
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Prism is an integrated environment for building and deploying business intelligence solutions.  Prism provides a complete toolset for accomplishing all business intelligence related tasks:
  1. Data preparation, consolidation and cleansing (ETL)
  2. Reporting and Dashboarding
  3. Data exploration, visualization and analysis
Prism relies on ElastiCube technology, which are super fast data stores than can process queries over millions of rows of raw data in seconds.  When optimized data marts or OLAP cubes already exist, Prism3 can be used to connect to them directly.
 
Prism automatically models data under a dimensional model that describes flat data in terms of dimensions and measures.  This model makes it easier to explore and isolate data, as well as formulate complex business queries.  This data is then bound to widgets, which are visual components used to visualize data and react to user input.

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