Wix: Selected the SiSense Prism BI reporting and analytics solution for its flexibility, ease of customization, and long-term scalability.
Wix is the most popular Flash-based website builder in the market today, with over 5.8 million users, including individuals, small businesses, and community organizations. With an intuitive drag-and-drop site builder, offering search engine friendliness and thousands of fully-customizable templates, Wix makes site building simpler, cheaper, and more accessible.
Wix has helped users to build more than 22 million websites to date, and it’s not surprising that the company needed an analytics and reporting solution that could manage high-volume data quickly. Tracking conversions, marketing campaign efficacy, and user behavior was an important part of Wix’ plan to stay on top.
Wix grew from a small start-up to a formidable company with millions of users, thousands of Website templates, and fee-based premium packages. Interpreting user data correctly was an integral part of the plan to remain competitive, and the team at Wix identified a set of key metrics they would need to target:
- First, an analytics solution would have to provide insight based on behavioral data from numerous sources, differentiating between free and paid users and charting their activity across the site.
- Reacting quickly to changes was also crucial, so the team had to be able to generate reports in a flash to track the success of marketing campaigns or changes in product user behavior
- Finally, because market success depended on a team effort, Wix wanted to find a tool that non-IT employees and management professionals could use for ongoing operational analysis
Before Wix began using Prism, the company's approach to organizing high-quality data that could be both analyzed and shared across the company was extremely time consuming and labor-intensive. Data was largely managed via scripting, and reports were difficult to explore and change. After testing software from a number of leading BI vendors, Wix chose SiSense Prism.
Prism was the most flexible of the solutions Wix tried, with easy-to-build dashboards that allowed for customized reporting. Fast data handling mattered as well, since millions of Wix users around the world generated an especially high-volume data stream. Prism delivered on this front as well, thanks to a columnar database schema and in-memory technology.
Implementation of the new Prism software was managed by the senior business intelligence analyst at Wix without outside help or massive hardware purchases. Users found it simple to upload/connect any kind of data, including MS-SQL, Oracle and MySQL databases, Excel and CSV files, and direct API access to Google Adwords and Google Analytics data. On the server side, ElastiCube builds were fast, and the ability to perform ETL within the ElastiCube gave the Wix business intelligence team extensive flexibility.