Selected Sisense BI reporting and analytics solution for its flexibility, ease of customization, and long-term scalability.
Wix.com (Nasdaq:WIX) is a leading cloud-based web development platform with over 42 million registered users worldwide, as of December 31, 2013. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic online presence. Wix has helped users to build more than 42 million websites to date, and it’s not surprising that the company needed an analytics and reporting solution that could manage high-volume data quickly. Tracking conversions, marketing campaign efficacy, and user behavior was an important part of Wix’ plan to stay on top.
Wix grew from a small start-up to a formidable company with millions of users, thousands of Website templates, and fee-based premium packages. Interpreting user data correctly was an integral part of the plan to remain competitive and the team at Wix identified a set of key requirements they expected from their BI tool:
- Derive insight based on behavioral data from numerous sources
- Ability to differentiate between free and paid users and chart activity across the site
- React quickly to changes
- Ability to generate reports on the fly to track the success of marketing campaigns or changes in product user behavior
- A tool that non-IT employees and management professionals could use for ongoing operational analysis
Before Wix began using Sisense, the company’s approach to organizing high-quality data that could be both analyzed and shared across the company was extremely time consuming and labor-intensive. Data was largely managed via scripting, and reports were difficult to explore and change. After testing software from a number of leading BI vendors, Wix chose Sisense. Sisense was the most flexible of the solutions Wix tried, with easy-to-build dashboards that allowed for customized reporting. Fast data handling mattered as well, since millions of Wix users around the world generated an especially high-volume data stream. Sisense delivered on this front as well, thanks to a columnar database schema and in-memory technology. Implementation of the new Sisense software was managed by the senior business intelligence analyst at Wix without outside help or massive hardware purchases. Users found it simple to upload/connect any kind of data, including MS-SQL, Oracle and MySQL databases, Excel and CSV files, and direct API access to Google Adwords and Google Analytics data. On the server side, ElastiCube builds were fast, and the ability to perform ETL within the ElastiCube gave the Wix business intelligence team extensive flexibility.