Customer Lifetime Value Analysis

Are you sure that you are optimizing your marketing spend to maximize profits?

Measuring the success of online marketing campaigns based on the ubiquitous conversion metrics (e.g., cost per acquisition, conversion rate, revenue per conversion) is a short-term and possibly very misleading way to optimize your marketing efforts.

What if campaigns with the highest conversion rates are bringing you the least valuable customers for the long term? What if particular traffic sources bring lower conversion rates on the first purchase, but result in more profitable customers who come back more often, spend more per purchase and buy higher-margin goods? Wouldn't you want to focus on acquiring those customers with the greatest long-term value to your company? By focusing exclusively on the initial conversion metrics, you might be allocating resources away from the most valuable marketing campaigns you have running!

Focusing on the long-term value of customers is often called Customer Lifetime Value (LTV) analysis. The problem with LTV analysis is that it is typically very difficult to achieve for three reasons:

• the required data is located in multiple disparate systems
• there are usually huge amounts of data to process
• flexible segmentation analysis taxes even the most robust BI systems

SiSense Prism is the ideal solution for achieving reliable LTV analysis. Easily mashing up data from various disparate sources, processing massive amounts of data and providing high-performance multi-dimensional segmentation are key capabilities Prism delivers, making LTV analysis finally possible – and relatively easy!

Prism: From Raw Data to Full-fledged BI in a Single Day!

No other BI solution in the world delivers powerful BI from mountains of raw data as quickly or as easily as Prism.

• No-risk BI evaluations: BI evaluations are fast and inexpensive, requiring no investment in IT projects, consultants or new computer hardware.
• Fastest time to value: With Prism, you can be up and running your own queries, reports and dashboards over any amount of raw data in an hour. No external data warehouse, no pre-aggregations, no pre-calculations, no OLAP.
• Greatest flexibility: Prism provides business users and analysts with self-service, mouse-only creation, customization and sharing of queries, reports, analytics and dashboards. Easily combine and transform vast amounts of data from any number of disparate data sources and immediately create attractive reports and dashboards, with no scripting or programming required.
• Fastest performance: Prism's unique technology (including just-in-time in-memory processing and elastic data structure) allows unmatched speed of query results and report generation, even for new ad-hoc queries on massive amounts of data. After adding new data or even entirely new data sources on-the-fly, queries can be run immediately, with no waiting for any kind of pre-processing.
• Lowest resource requirements: Prism's technology delivers its incredible performance and massive scalability even on standard PC hardware – no kidding! Read about Prism's system requirements and data volume capacity.
• Lowest total cost: Prism offers, hands-down, the lowest-total-cost complete BI solution on the market. For a low monthly subscription fee, you get business-user-friendly high-performance data loading, storage, processing, analytics, reporting, visualization, dashboards and sharing. No need for lengthy IT projects. No need for a separate data warehouse. No need for OLAP. No need for monster hardware.