Web Marketing Analytics

You are a Web marketer or analyst who wants to dig deeper. You want a better understanding of how your marketing campaigns are performing and how your users are behaving on your site.

Perhaps you are responsible for a Web-based business or run an agency which needs to regularly provide rich reports to multiple clients. You want to calculate lifetime customer value for your customers and to know which individual marketing campaign brought each one. Your data sets are too large for your existing systems to handle, and you’re stuck trying to quickly mash up data from cloud, server and your company’s operational data sources.

The following are some sample solutions via which Prism provides a dramatically increased level of business intelligence, without large investments in hardware, software or services.

• PPC Optimization
• User Activity Analysis
• Customer Lifetime Value
• Agency Client Reporting

Prism: Advanced Web Analytics from Multiple Data Sources of Any Size!

SiSense Prism offers an entirely new way to deliver actionable Web marketing analytics, with greater power and flexibility than was possible before. Unlike other Web marketing analytics solutions, Prism makes it easy to:

• mash up information from multiple data sources, cross-referencing Web site clickstream data, advertising campaign data and data from operational databases (e.g., application/product usage data, CRM system data) to create previously unavailable reports and dashboards (e.g., lifetime customer value)
• create custom reports, dashboards and interactive data visualization applications with unlimited flexibility (e.g., PPC optimization using side-by side comparisons of campaigns, keywords, date ranges)
• create new and original analytics to gain competitive advantage
• discover the "unknown unknowns" lurking in your data
• get immediate answers to any conceivable question
• create advanced, multi-dimensional segmentation
• analyze vast amounts of data at the most granular level without pre-aggregations
• combine and process massive data sets on premises or in the cloud with very modest CPU and memory requirements
• generate daily/weekly/monthly SEO/SEM client reports with a single click

Prism allows you to be up and running with your own queries, reports and dashboards over any amount of raw data from any number of sources in just an hour or two! There is no need for external data warehouses, pre-aggregations, pre-calculations or OLAP. Plus, Prism delivers amazing query performance against massive data sets using standard PC hardware.

If this sounds incredible, that’s because it is! The technological breakthroughs behind Prism represent a major evolution in the capabilities of business intelligence and analytics software. Download the free trial now and experience it yourself.