What is Business Intelligence?

Business Intelligence is a must for any company or organization trying to optimize performance and keep an edge over the competition.

Business Intelligence Definition

Business Intelligence (BI) is general term given to processes and concepts organizations use to utilize data they own in their internal operational systems and files and turn it into information that can be used to make better business decisions. Introducing BI into an organization typically involves collecting of raw data from the myriad sources an organization has, analyzing it and then presenting it in a summarized fashion in the form of reports or performance dashboards to information consumers. These consumers can be high ranking executives using this information to make better-informed strategic decisions, or lower ranking business people who use this information to optimize their day-to-day business activities.

Business Intelligence Example - Financial Reports

Stock Analysis

Technical Analysis

GDP & Interest Rates

Business Intelligence Usage

BI is used for a wide variety of purposes in practically every industry, including retail, healthcare, consumer goods, e-commerce and manufacturing. While the particular applications of BI differ from one industry to another, the concept remains the same – using data accumulated over time in order to improve the organizational performance in the future, and by that maximize revenues and cut operational expenses.

Business Intelligence Example - Gov Spending Dashboards

Us Federal Contract Spending Details

Federal Contract Spending Flow

Federal Contract Spending Overview

You’ve got to try Prism if you…

  • are a sophisticated business user or analyst
  • analyze large amounts of data
  • analyze data from different sources
  • work with frequently changing data
  • often want to add new data sources
  • often want new perspectives on data
  • need immediate responses to new queries
  • want to share your results with others
  • have limited hardware or budgets