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Aya Ephrati

Contributor @Aya View articles
Writer and innovations geek, always trying to discover and share the next big thing.
Everyday Analytics
Business Perspectives | 4 min read

Everyday Analytics: Data-Driven Life at Home and Work

Terms like databases, analytics, and statistics are ones that most of us associate exclusively with the professional world. However, data…

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BI Best Practices | 5 min read

Buyers Beware: Data Visualization is Not Data Analytics

The term Business Intelligence solution can be a deceiving one. Many software solutions that call themselves BI can actually only…

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Business Perspectives | 5 min read

Data Driven Marketing: A Real Life Use Case

All we hear in marketing these days is data data data. Yet it looks as if only about a third…

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BI Best Practices | 1 min read

Quick Fix: Choosing the Right Data Visualization

Visualizing data is not always straightforward, and oftentimes it’s actually quite difficult to decide how to best represent the information…

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Uncategorized | 1 min read

First Time Analysis of Declassified Project Blue Book

All UFO Sightings Organized by Location and Time For the first time you can explore thousands of UFO sightings collected…

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Business Perspectives | 2 min read

Free Data Sources to Upgrade Your Business Decision-Making

We know by now that data is essential to the modern business. Everyone collects it, and most have some sort…

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BI Best Practices | 4 min read

It’s Not About Big Data, It’s About More Data (Sources)

Big Data is a big term that’s having a moment right now. But while everyone is getting more and more…

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Business Perspectives | 4 min read

The Internet of Things, Big Data, and Business Analytics

You’ve probably seen the trending discussions around the Internet of Things (IoT), starting to pop up everywhere from tech magazines…

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