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Evan Castle

Head of Market Intelligence & Strategy

Evan Castle, Head of Market Intelligence & Strategy, has spent the past decade at the intersection of Big Data, Analytics, and Marketing.
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Digital Transformation | 5 min read

Why Analytics Are Essential in Times of Crisis

The COVID-19 crisis makes artful decision-making imperative. Now is the time to apply the full force of business intelligence to help navigate growing uncertainty.

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Business Perspectives | 4 min read

Waking Up The World of Big Data

The term “Big Data” has lost its relevance. The fact remains, though: every dataset is becoming a Big Data...

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Tech Talk | 4 min read

Two Approaches to Scalable Database Design

Any form of application used for data analysis is stringently dependant on its ability to retrieve queries fast. However,...

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Tech Talk | 6 min read

6 Questions to Ask When Preparing Data for Analysis

Data preparation is perhaps the most important step in any type of serious data analysis. And while it would...

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Complex Data
BI Best Practices | 6 min read

7 Signs You’re Dealing with Complex Data

We talk a lot about complex data and the challenges and opportunities it poses for your business intelligence. But...

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Business Perspectives | 5 min read

6 Signs Your Enterprise Business Intelligence Software Is Below Par

What makes a BI solution enterprise-ready? Or, by the same token, what warning signs tell you immediately that your BI...

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BI Best Practices | 4 min read

Six Questions You Need to Ask Before Building a Dashboard

Modern business intelligence software has laid the static PDF or Excel reports to rest, and now lets users interact...

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