Business Users Don’t Know What They Want When It Comes to BI

Do you agree with this statement: ‘Business Users Don’t Know What They Want When It Comes to BI’? Here’s why…

Do you agree with this statement: ‘Business Users Don’t Know What They Want When It Comes to BI’? Here’s why it may hold water; a typical starting point to a BI project is when business users give IT a set of data, questions and requirements. As the business people investigate and explore data, they often return with a request for more data, deeper questions, and new requirements.

Now, is this the fault of the business user? Not really, since the fact that business users do not know what they want when it comes to BI is not due to any shortcoming of the business user or complexity of the BI project at hand. Business intelligence depends on the ability to ask new questions, get quick answers, and explore data to uncover insights. This is the way business intelligence should be: Agile.

How to Choose a BI Tool That Embraces This Reality

The question becomes: why are BI tools built to require IT involvement every step of the way when true business intelligence needs to be agile? It’s exactly this need for greater independence to explore data, ask questions, and make changes that fuels the latest demand for self-service or agile analytics.

The key to resolving this BI pain is to choose a business intelligence tool that is self-service and gives business users access to all the data. Then users can independently discover what they want to measure, and measure it without having to wait for IT to deliver the data they need. Here’s how

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