Every company is becoming a data company. In Data-Powered Businesses, we dive into the ways that companies of all kinds are digitally transforming to make smarter data-driven decisions, monetize their data, and create companies that will thrive in our current era of Big Data.
Sisense is all about bringing together different types of data, different builders, and people of all kinds, to help them get more out of their data, make smarter decisions, and build products and services that make the world a better place. It’s in that spirit that Sisense’s Data-Powered Happy Hour is sweeping the world, with events in San Francisco, New York, London, and beyond allowing data experts, newbies, and everyone in between to grab a drink, eat delicious food, and dish about analytics and data.
Black Barn is a classy bar and restaurant just off New York’s Madison Square Park, boasting three levels of rustic decor, heavy on the hardwoods and reclaimed metal fixtures. Within ten minutes of opening the doors, the upstairs happy hour room was bustling, the low hum of conversation and clinking glasses mixing with blues music from the main dining room below. The topic? Data and analytics! Over 60 attendees from 50+ companies had challenges to overcome that only data and analytics could help them with.
Using analytics to drive your business
According to Forrester, 74% of businesses say they want to be data-driven, but only 29% report that they are able to effectively connect insights to actions. It’s going to take highly interactive, action-oriented data experiences that co-exist seamlessly with existing applications and workflows to increase BI adoption and empower users throughout enterprises and companies of all kinds.
Part of becoming a modern business involves a digital transformation: creating new, more efficient processes and using data and analytics to make better decisions and drive the business. Andrew from Puppyspot shared before the presentation that he originally became a Periscope (now Sisense for Cloud Data Teams) client to improve sales ops, optimize ad spend, and allow the marketing team to make smarter decisions and better figure out ROI.
We got to talking about analytic apps and his eyes lit up, as he explained that sometimes dashboards could get out of hand, as each new request from a business user means one more widget that as to be added in, which can make them spiral out of control with complexity. Putting the right insights and the right actions right next to each other is a powerful way to streamline work processes and help users bridge the gap between insights and action.
Surface insights to your users
Using data to make smarter decisions internally is vital to a company’s success. Every company is becoming a data company, so if your product or service isn’t already surfacing analytics and insights to your users, it had better be in your roadmap. Giving users the ability to dig into data on their own is a vital aspect of modernizing and future-proofing your company: it increases stickiness and customer engagement and can open up new revenue opportunities.
Product manager Emil Narciso from ComplySci says his big challenge at the moment is to simplify the company’s many streams of complex data into customer-facing analytics that their users (compliance officers) can click through on their own.
“We want to empower the compliance officers with analytics to help them understand the regulatory issues facing their companies and do it more efficiently,” Emil said.
Self-service analytics, especially paired with the ability to take action, were the focus of Guy Levy-Yurista’s talk for the evening and garnered a lot of attention from a trio of attendees from ad agency Initiative, all of whom work with analytics on a daily basis.
“Sisense has so much potential to make an impact!” said Jacqueline. “It would be great to make a widget for each ad buy, where clients could click an option to open up explanatory notes reminding them why they agreed to the ad buy. We get this question all the time and it would be awesome for clients to be able to find answers on their own. When I saw Sisense BloX, I was like ‘woah.’”
Combine insights and actions
Users, analysts, and product managers are all ready for the era of analytic apps and customers are as well. We’re living in a world of apps, as speaker Guy Levy-Yurista, Ph.D. shared, taking the crowd on a journey from his origins at AOL in the 90s into the modern world of limitless apps living in everyone’s phones.
“Analytic apps are driving the third wave of business intelligence’s evolution,” Levy-Yurista explained, having detailed the first wave (IT-driven) and second (self-service) in his presentation “Beyond the Dashboard: Analytic Apps.”
“Sisense is really interesting,” said Ashley from Bobbi Brown. “The ability to look at analytics and seamlessly collaborate would really be useful on the agency side and make my life easier.”
The time for analytic apps is now
If the crowd at this Data-Powered Happy Hour is any indication, companies of all kinds are struggling to figure out how to leverage their data. There’s a real need to put the right insights in front of the right people, paired with the ability to take actions, and Sisense is leading that fight (and having fun while we do it). Whatever your company is building, putting the analytics and actions side-by-side will be a key to making sure your idea (and your company) succeeds.
The crowd at the New York Data-Powered Happy Hour walked out energized. Conversations were springing up on all sides with people speculating on what actionable analytics could bring to their organizations. Sparking creativity like that and driving builders of all kinds to bring their ideas to life is a big part of why these in-person events matter and how they change lives and maybe even the courses of entire companies.
Excited to meet other analytics enthusiasts, your peers, and stellar Sisensers? Upcoming Data-Powered Happy Hours include:
Jack Cieslak is a 10-year veteran of the tech world. He’s written for Amazon, CB Insights, and others, on topics ranging from ecommerce and VC investments to crazy product launches and top-secret startup projects.