Track the metrics that matter to your marketing department.
Search Engine Marketing (SEO and PPC)
PPC managers and digital marketing executives need to know where each dollar is going and how it affects the overall sales funnel. This template can help marketing departments and agencies increase sales generated from pay-per-click advertising by monitoring costs, impressions and lead quality. The data is taken from combining CRM, advertising and other systems to paint a complete picture of overall spend and results.Learn more and get the implementation kit
Relative Market Share
In order to evaluate the strength of a particular firm within a specific market, relative market share can shed some light into new opportunities for improvements, compare performance vis-a-vis a different market, and more. For instance, 30% market share might sound like a good place to be. However, when it is normalized according to a leading competitor which has 65%, the 58% relative market share emphasizes the distance from the market lead and indicates that there is a lot of room for improvement. This BI solution helps you assess the company’s relative market share to the market lead, as well as the company’s growth potential.Learn more and get the implementation kit
Over the past decade or so, marketing has turned into much more of a science than an art – with every marketing effort, channel and dollar spent meticulously measured through a wide variety of digital marketing platforms. This marketing dashboard example shows how organizations can use interactive reporting to gain a better understanding of their marketing spend and results, and to employ data-driven methodologies to ensure these efforts are clearly tied into ROI.Learn more
Leads to Win Analysis
Understanding your sales funnel and its key components is critical before you can begin to evaluate and improve results – starting from leads through to closing sales opportunities. By analyzing the efficiency of your sales funnel, you will be able to spot bottlenecks and take the required action to improve the health of your business. Armed with the idea that each proposal has a sales funnel of its own, you will be able to advance your business proposals to new levels.Learn more and get the implementation kit
Lead Generation Dashboard
This dashboard gives a bird’s-eye overview of digital marketing channels and conversion rates, and can be the basis for further exploration and optimization.Learn more
Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. For example, if a company sells one out of every four computers, it has a 25 percent market share in computers. The relative market share measures the company’s market share compared with the percentage of the market it does not control. According to studies, relative market shares of 33 percent or larger are considered strong. This BI solution enables you to assess a firm or a brand’s success and its position in the market.Learn more and get the implementation kit
Ad Platform Optimization
Campaign optimization requires the ongoing review of campaign performance to assess and determine which creatives, platforms, and other targeting parameters provide the highest performance and are the most cost effective. By focusing your advertising spend on the most successful campaigns, you will generate a higher return on your investment (ROI). This dashboard will enable us to optimize our online marketing campaigns across all platforms by constantly increasing our conversion rate.Learn more and get the implementation kit
This customer experience dashboard example provides a bird’s eye view on different aspects of customers’ behavior to help organizations gain a better understanding of their KPIs. The dashboard presents metrics like customer’s general satisfaction, renewal or expansion likelihood, and a drill down into locations and industries that will help to evaluate customer engagement trends and metrics.Learn more
What is a digital marketing dashboard?
A digital marketing dashboard provides users with an instant visual representation of their marketing KPIs. Sisense’s digital marketing dashboard examples allow marketers and marketing executives to stay in control of their campaigns’ performance, identify weaknesses before they become actual problems and optimize their marketing activity in real time. An effective digital marketing dashboard will save businesses and marketing departments valuable time and money.