Ad Platform Optimization

High Level Design

Overview

Campaign optimization requires the ongoing review of campaign performance to assess and determine which creatives, platforms, and other targeting parameters provide the highest performance and are the most cost effective. By focusing your advertising spend on the most successful campaigns, you will generate a higher return on your investment (ROI).

 

Goals

Increase sales originating from our online marketing activity.

Objectives

Optimize our online marketing campaigns across all platforms by constantly increasing our conversion rate.

KPI Architecture

Objectives KPIs Measures Data Sources
 Increase Conversion Rate  Conversion Rate (Conversion/Clicks)  CPM – Cost Per Mille (SPend*1000/Impressions)

Impressions

Clicks

Spend ($)

CTR – Click Through Rate (Clicks/Impressions)

CPC – Cost per Click (Spend/Clicks)

 Facebook Ad Insights, Google Adwords

Data Modeling (Elasticube Design)

Ad platform optimization data model

Implementation
Kit

The following resources will enable you to design your dashboard and data model with sample data and then apply it to your own data. Note that you will need to have a previously installed version of Sisense (you can use the free trial version if you’re not a customer).

Sample data and dashboard examples (direct download)

Documentation