High Level Design
Overview
Campaign optimization requires the ongoing review of campaign performance to assess and determine which creatives, platforms, and other targeting parameters provide the highest performance and are the most cost effective. By focusing your advertising spend on the most successful campaigns, you will generate a higher return on your investment (ROI).
Goals
Increase sales originating from our online marketing activity.
Objectives
Optimize our online marketing campaigns across all platforms by constantly increasing our conversion rate.
KPI Architecture
| Objectives | KPIs | Measures | Data Sources |
| Increase Conversion Rate | Conversion Rate (Conversion/Clicks) | CPM – Cost Per Mille (SPend*1000/Impressions)
Impressions Clicks Spend ($) CTR – Click Through Rate (Clicks/Impressions) CPC – Cost per Click (Spend/Clicks) |
Facebook Ad Insights, Google Adwords |
Data Modeling (Elasticube Design)
Data Connectors
