Campaign optimization requires the ongoing review of campaign performance to assess and determine which creatives, platforms, and other targeting parameters provide the highest performance and are the most cost effective. By focusing your advertising spend on the most successful campaigns, you will generate a higher return on your investment (ROI).
Dashboard Example (sample data)
Click on the image to open and interact with the dashboard:
Goals
Increase sales originating from our online marketing activity.
Objectives
Optimize our online marketing campaigns across all platforms by constantly increasing our conversion rate.
KPI Architecture
Objectives
KPIs
Measures
Data Sources
Increase Conversion Rate
Conversion Rate (Conversion/Clicks)
CPM – Cost Per Mille (SPend*1000/Impressions)
Impressions
Clicks
Spend ($)
CTR – Click Through Rate (Clicks/Impressions)
CPC – Cost per Click (Spend/Clicks)
The following resources will enable you to design your dashboard and data model with sample
data and then apply it to your own data. Note that you will need to have a previously
installed version of Sisense (you can use the free trial version if you’re
not a customer).
