Google Analytics 360 is Google’s flagship for digital reporting and analytics. It has reporting and tracking abilities and it includes features, such as multi-channel funnel reports, enhanced ecommerce, and attribution modeling 
One of the greatest premium features of GA 360 is unsampled data. 
With the BigQuery integration feature, all your raw data can be automatically imported into Google BigQuery where you can then query it to your heart&#8217;s delight.
Among the areas that GA 360 covers are Traffic, Content, E-Commerce, Revenues, Sources, <a href="https://www.sisense.com/glossary/geo-analytics/">Geo</a>, Google Ads and more.
(Attribution modeling uses machine learning to assign weights to each touchpoint of a user’s journey. It spans different devices and channels, combining data from Google Analytics, AdWords, and Doubleclick to comprehensively determine Digital Attribution.)
●	The sample data set is of Google’s Ecommerce shop 
●	BigQuery Export schema

Google Analytics 360 – Visits

High Level Design

Overview

Explore Dashboard