Relative market share indexes a firm’s or a brand’s market share against that of its leading competitor. For example, if a company sells one out of every four computers, it has a 25 percent market share in computers. The relative market share measures the company’s market share compared with the percentage of the market it does not control. According to studies, relative market shares of 33 percent or larger are considered strong.
Dashboard Example (sample data)
Click on the image to open and interact with the dashboard:
Assess a firm or a brand’s success and its position in the market.
Benchmark a firm’s or a brand’s share against that of its largest competitor
Produce a Growth–share matrix to “map” the organization’s product (or service) strengths and weaknesses in terms of current profitability, as well as likely cash-flows.
Benchmark a firm or a brand’s share against that of its largest competitor and compare it to the company’s growth
Relative Market Share (%) in Revenue terms
Organization’s market share in $
Largest Competitor’s Market Share in $
Annual market research reports
Relative Market Share (%) in Unit Sold terms
Organization’s market share in #
Largest Competitor’s Market Share in #
The following resources will enable you to design your dashboard and data model with sample
data and then apply it to your own data. Note that you will need to have a previously
installed version of Sisense (you can use the free trial version if you’re
not a customer).