<p>Many SEM and digital marketers manage campaigns in several channels and each of these channels comes with its own platform and reporting system. SEMs face the challenge of tying online campaigns with actual business results and revenue generated from these efforts. The way you measure the success of your plan will depend on your general business and <a href="https://www.sisense.com/kpi-library/online-marketing-kpis/">marketing KPIs</a> objectives, which differ from business to business.</p>


Search Engine Marketing (SEO and PPC)

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