Search Engine Marketing (SEO and PPC)
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High Level Design
Overview
Departments
Marketing
Roles
Marketing Analyst Manager, C- level, Executive, VP/director
KPIs
Conversion Rate
Average Lead Score
% of New Visits
Average Time on Page
Data Connectors
Salesforce
SQL Server
PostgreSQL
Marketo
Google Sheets
CSV
Facebook
Google Ads (Adwords)
Snowflake
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