High Level Design
Overview
Having a clear understanding of online traffic is key to optimize revenue. This dashboard answers the questions of how much, from where and how is it changing. And with BloX, we are not limited to exploring only within the dashboard. We can take immediate action and navigate directly to relevant pages online.
Goals
Understanding key drivers of online traffic on a high level basis as well as by source and time.
Objectives
Optimize traffic generation to increase revenue and brand awareness.
KPI Architecture
| Objectives | KPIs | Measures | Data Source |
| Understand overall traffic KPIs and what pages are generating the most traffic | # entrances | Count(Entrances) | Traffic by Content, Daily Report |
| # new users | Sum (New Users) | Traffic by Content, Daily Report | |
| Understand social media driven traffic sources | Traffic by Source | sum(total page views) | Traffic by Content, Daily Report |
| Understand geographical drivers of traffic | Entrance by country | sum(Entrances) | Traffic By Geography, Daily Report |
| Understand traffic across time | Page view and new users across time | Sum(Page Views)
Sum(New Users) |
Traffic by Content, Daily Report |
Entities Relationship Diagram
Plugins & Scripts
1. Blox
Data Connectors
