Web Analytics Dashboard

High Level Design

Overview

Having a clear understanding of online traffic is key to optimize revenue. This dashboard answers the questions of how much, from where and how is it changing. And with BloX, we are not limited to exploring only within the dashboard. We can take immediate action and navigate directly to relevant pages online.

 

Goals

Understanding key drivers of online traffic on a high level basis as well as by source and time.

Objectives

Optimize traffic generation to increase revenue and brand awareness.

KPI Architecture

Objectives KPIs Measures Data Source
Understand overall traffic KPIs and what pages are generating the most traffic # entrances Count(Entrances) Traffic by Content, Daily Report
# new users Sum (New Users) Traffic by Content, Daily Report
Understand social media driven traffic sources Traffic by Source sum(total page views) Traffic by Content, Daily Report
Understand geographical drivers of traffic Entrance by country sum(Entrances) Traffic By Geography, Daily Report
Understand traffic across time Page view and new users across time Sum(Page Views)

Sum(New Users)

Traffic by Content, Daily Report

Entities Relationship Diagram

Plugins & Scripts

1. Blox

Implementation
Kit

The following resources will enable you to design your dashboard and data model with sample data and then apply it to your own data. Note that you will need to have a previously installed version of Sisense (you can use the free trial version if you’re not a customer).

Sample data and dashboard examples (direct download)

Documentation