Performance
Dashboard Examples

Keep track of your company’s performance with our performance dashboards and reporting templates.

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Dashboard Examples

Lead Generation Dashboard
Dashboard

This dashboard gives a bird’s-eye overview of digital marketing channels and conversion rates, and can be the basis for further exploration and optimization.

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Opex-to-Sales
Dashboard

Companies often spend vast amounts of money on the products they sell, incurring expenses such as marketing, storage, manufacturing and salaries of workers. To maintain profitability, it is important to verify each product’s operational expenses (Opex) to Sales ratio is as low as possible. This dashboard is used to reduce a company’s Opex to Sales ratio.

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Ad Platform Optimization
Dashboard

Campaign optimization requires the ongoing review of campaign performance to assess and determine which creatives, platforms, and other targeting parameters provide the highest performance and are the most cost effective. By focusing your advertising spend on the most successful campaigns, you will generate a higher return on your investment (ROI). This dashboard will enable us to optimize our online marketing campaigns across all platforms by constantly increasing our conversion rate.

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Profit and Loss Dashboard
Dashboard

A profit and loss statement (P&L) is a financial statement that summarizes the revenues, costs and expenses incurred during a specific period of time, usually a fiscal quarter or year. The P&L report is prepared as frequently as managers need them, usually monthly or quarterly. A P&L report goes to the manager in charge of each profit center; these confidential profit reports do not circulate outside the business.

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Search Engine Marketing (SEO and PPC)
Dashboard

PPC managers and digital marketing executives need to know where each dollar is going and how it affects the overall sales funnel. This template can help marketing departments and agencies increase sales generated from pay-per-click advertising by monitoring costs, impressions and lead quality. The data is taken from combining CRM, advertising and other systems to paint a complete picture of overall spend and results.

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Sales Analysis by Brand
Dashboard

As a rule of thumb, a high GPM would indicate that our company/brands are likely to make a reasonable profit as long as we keep the remaining costs (Manufacturing overhead, operating expenses, etc.) under control. A low GPM would indicate that the production costs are too high and changes need to be make to production processes. We’ll use this indicator to understand which of our brands is best utilized and study its behavior over time, compare our brands across different locations (countries) and more.

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What is a performance dashboard?

A performance dashboard provides users with an instant visual representation of their company's performance.
Sisense’s performance dashboard examples allow companies to keep track of all aspects of their daily activity, monitoring the company's profits and sales, campaigns' performance and other critical business processes. A successful performance dashboard will allow you to identify root problems in real time and will ultimately save your organization a lot of time and money.

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