Launch Your First BI Project Successfully in 5 Days or Less

What would it mean to you and your enterprise, if you could start getting useful business insights from your...

| 7 min read

So passt Business Intelligence in Ihr Budget

Dies ist ein zusammenfassender Artikele. Lesen Sie hier den vollständigen BI-Budget-Guide für Unternehmen. Every year when budget time rolls...

Elana Roth avatar image Elana Roth
Business Perspectives | 6 min read

The Big Picture: Data, Analytics, and Marketing

The rise of analytics is affecting every industry. The marketing field is ahead of the curve, having been a...

Jack Cieslak avatar image Jack Cieslak

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Business Perspectives | 3 min read

How to Visualize Marketing Metrics for Data-Driven Campaigns

Online marketing is an increasingly data-driven and high-paced industry. Whereas 20 years ago feedback was slow to return, and changes...

Shelby Blitz avatar image Shelby Blitz
Business Perspectives | 4 min read

Data helps bring creative ideas to the table

In the field of creativity and ideas, a data strategy may seem like a burden to cultivate. Especially when...

Adam Blau avatar image Adam Blau
Business Perspectives | 4 min read

Ways to Introduce Data Visualization to Your Whole Company

What occupational fields do you think of when you hear the words “data visualization” and “analytics”? Finance? Marketing? IT? Sales?...

Guest avatar image Guest
Business Perspectives | 4 min read

4 Ways SEO Visualization Makes an SEO Manager’s Life Easier

So, it’s that time of the month/quarter/year again. You have to present your results to your client or boss. SEO...

Jack Cieslak avatar image Jack Cieslak
customer intelligence
Business Perspectives | 3 min read

5 Reasons to Start Using Customer Intelligence

What is Customer Intelligence? Customer intelligence is the process of collecting and interpreting data from consumers to find the best...

Dana Liberty avatar image Dana Liberty
Marketing Analytics
Business Perspectives | 3 min read

The Top Benefits of Business Intelligence for Marketing

Marketing strategies are only as good as the results they produce. If an expensive campaign can’t get you the conversions...

Dana Liberty avatar image Dana Liberty
Analytics trends
Business Perspectives | 6 min read

The Latest Analytics Trends in Retail, Marketing, and Insurance

It’s no secret that analytics has become a crucial aspect helping to facilitate most companies’ operations. Consumers today create endless...

Shelby Blitz avatar image Shelby Blitz
Tripp and Tyler
Business Perspectives | 5 min read

Why B2B Companies Should be Using Humor in Ads

I’d like you to think for a moment about a supplier you work with who is always a total pleasure...

Shelby Blitz avatar image Shelby Blitz
Business Perspectives | 6 min read

Don’t Have Real Time Analytics? Your Insights Are Already Too Late

There’s a great scene in last year’s Oscar-nominated Hidden Figures where NASA “computer” Katherine Johnson begs to be allowed...

Shelby Blitz avatar image Shelby Blitz
Alexa with icons
Business Perspectives | 6 min read

How to Use Artificial Intelligence to Make Your Marketing Smarter

These days you can collect swathes of information about your intended audience from just about any source. Thanks to the...

Shelby Blitz avatar image Shelby Blitz
Hands holding puzzle pieces
Business Perspectives | 6 min read

6 Enterprise Software Applications No Business Should be Without

These days, we all have our head in the Cloud – and it turns out, that’s a good thing....

Elana Roth avatar image Elana Roth
Business Perspectives | 2 min read

The Importance of Marketing Metrics and KPIs

The field of marketing has shifted from a feel-good field of branding and awareness where success was measured by...

Tom Barak avatar image Tom Barak
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