Dies ist ein zusammenfassender Artikele. Lesen Sie hier den vollständigen BI-Budget-Guide für Unternehmen. Every year when budget time rolls...

The rise of analytics is affecting every industry. The marketing field is ahead of the curve, having been a...

Online marketing is an increasingly data-driven and high-paced industry. Whereas 20 years ago feedback was slow to return, and changes...

In the field of creativity and ideas, a data strategy may seem like a burden to cultivate. Especially when...

What occupational fields do you think of when you hear the words “data visualization” and “analytics”? Finance? Marketing? IT? Sales?...

So, it’s that time of the month/quarter/year again. You have to present your results to your client or boss. SEO...

What is Customer Intelligence? Customer intelligence is the process of collecting and interpreting data from consumers to find the best...

Marketing strategies are only as good as the results they produce. If an expensive campaign can’t get you the conversions...

It’s no secret that analytics has become a crucial aspect helping to facilitate most companies’ operations. Consumers today create endless...

I’d like you to think for a moment about a supplier you work with who is always a total pleasure...

There’s a great scene in last year’s Oscar-nominated Hidden Figures where NASA “computer” Katherine Johnson begs to be allowed...

These days you can collect swathes of information about your intended audience from just about any source. Thanks to the...

These days, we all have our head in the Cloud – and it turns out, that’s a good thing....

The field of marketing has shifted from a feel-good field of branding and awareness where success was measured by...