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Webinar Series: Navigating Change in Crisis Using Data
The disparity between data-driven organizations and others is only magnified during times of crisis. During such times, it is just not possible to base decisions on gut feel and historical knowledge. For complex B2B platforms, clickstream data is not a direct indicator of success and AB tests don't tell the full story. In this session, Sisense VP & GM for Sisense for Cloud Data Teams, Scott Castle will share a handful of innovative ways that his team measures product success — beyond just looking at usage data.
- Why Clickstream and A/B Testing aren’t enough
- The kinds of product data that drive better decisions
- How to define features and workflow changes that actually convert new business even in times of uncertainty
VP & GM for Sisense for Cloud Data Teams
Sr. Technical Product Marketing Manager for Sisense for Product Teams, Sisense