Sisense Data Connector for
Google Ads (Adwords)
Monitor Your Websites’ Efficiency With Sisense and Google Ads
Integrating your Google Ads reports and data with Sisense BI gives you a high-level understanding of your ad spends and ROI.
By including Google Ads analytics in your marketing, sales, and performance dashboards, you can better gauge how each dollar is performing, as well as the best strategies to pursue. Most importantly, you can simplify your reporting process and share the data your stakeholders need to make the best decisions based on actionable data.
The Benefits of Sisense and Google Ads
When you connect your Google Ads and Sisense BI, you unlock several crucial advantages, including:
- Optimize your querying with real-time access: Improve your Google Ads querying with Sisense’s natural language processing and AI tools to optimize your query speeds and results.
- Combine your data for new and unexpected results: Integrating your Google Ads data into Sisense’s ElastiCube allows you to combine it with different datasets from multiple channels to discover BI insights that are not readily discernable.
- Track each dollar spent from payment to ROI: Form a better picture of your ad spend by tracking each dollar through Google Ads and comparing to external data. This gives you a more comprehensive view of your conversions, and a better idea of your true ROI per dollar spent.
- Enhance results comparison to determine the most effective marketing channels: Incorporating Google Ads in your marketing and sales dashboards delivers a comprehensive visualization of your efforts. Compare to other channels or view against previous data to see how well your targeting strategies are performing.