We don’t need to tell you how important is it to track the success of your marketing efforts. Without a clear, simple, accessible way to monitor and evaluate what’s working and what’s not, how do you know you’re on the right track – and how can you keep honing your strategy, to boost performance all of the time?.
Data discovery tools get around this by making it easier for non-IT staff to access complex data sets and draw out the information they need, without the technical knowhow this required in the past.
That’s why it’s essential to:
- a) Select the best Key Performance Indicators (KPIs) for your business, and
- b) Have the tools in place to visualize, interact with, and analyze the data to draw out rapid, actionable insights.
The right Marketing KPIs will give you that all-important laser focus into which parts of your marketing strategy are doing what you hoped they would, and which need tweaking.
Demo Sisense dashboard measuring inbound traffic and SEO effectiveness
What Do I Need to Know?
These will vary according to how your company operates and the kinds of marketing campaigns you run. Ultimately, though, it boils down to three core questions:
- 1. Where are your visitors coming from?
- 2. How well are you doing at turning visitors into valuable leads?
- 3. How cost effective is this strategy?
Which KPIs Should I Choose
To demonstrate how marketing KPI dashboards can help bring the answers to life, we’ll now take a look at how these questions translate into these meaningful marketing KPI examples:
