Average Time on Page

Average Time on Page & Pages Viewed on Site


Average Time on page

What Does it Mean?

This refers to how much time visitors actually spend on your site - the total time they stick around, and the number of pages they click through during their visit.

Why Does it Matter?

These stats give you a far clearer idea of whether:

    a)You’re bringing in the right kind of traffic
    b)Your landing page is effective.
It doesn’t matter whether millions of visitors stumble across your site each day. If those visitors aren’t genuine, quality leads, or if your site fails to engage them enough to delve into what you do and consider making a purchase, you have a problem.

Marketing Dashboard Example

How Do You Measure the KPI?

This one’s straightforward: you simply track how long each visitor stays on your site before clicking off, and how many pages they visit, total them up and calculate the average.

What Data Sources Would You Use to Measure the KPI?

Google Analytics or equivalent.

Give Me an Example…

Imagine you’re redesigning your website and you want to ensure that your landing page is enticing to visitors and easy to navigate. You could decide to run A/B testing on two variations of the same page, which means that half your visitors see one version, and half see the other. By tracking which set of visitors spend, on average, more time on your site, or continue exploring more pages after they arrive, you can swiftly assess which landing page is most successful.

What Benchmark / Indicators Should I Use?

  • Increasing average time spent on site
  • Increasing the number of pages visited per visit
  • Reducing bounce rate

    • More Marketing KPIs
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    Curious to see how these KPI dashboards work in action? Click here to see some of our example KPI Dashboard templates and online demos.