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When it comes to building successful products, data is the most powerful tool you have. Distilling complex data into clear KPIs illuminates the vital signs of a product’s health; the right KPIs will measure progress, diagnose problems, and serve as the fuel behind informed decision making. Leveraging the power of product KPIs begins with first defining the most impactful metrics for your business, and then, in ensuring that the power of this data is easily accessed by your organization.
Product KPIs serve to measure your products performance. Because performance looks different for every product, KPIs here encompass a broad set of topics. Identifying the most important KPI for your product is a nuanced decision, but ultimately, every KPI you measure should serve to support clear goals that are visible to the entire organization. We’ve aggregated some of the most important product KPIs here, along with how to measure them.