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Self-service analytics or self-service business intelligence refers to tools used to connect and analyze data, and which are operated primarily by business departments in the organization – rather than IT professionals or dedicated data analysts.
While in the past business analytics was viewed mainly as an IT project, today the focus has shifted more towards the business user (e.g., a marketing manager or sales director). Most of today’s leading business intelligence software vendors provide some sort of self-service reporting capabilities, but these often do not encompass the complete process of analyzing data but rather focus on a specific element, such as creating interactive dashboards.
To understand whether any specific piece of BI software can actually be considered as “self-service” for non-technical users, you need to ask questions such as:
Check out the resources on this page to gain a better understanding of self-service business intelligence, and to learn how to compare and evaluate data analytics tools that are presented as self-service.
Self-Service BI Toolkit:
The 9 most essential questions to ask in order to avoid poor technology decisionsGet the Guide
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Watch a quick demo to see how Sisense provides self-service analytics for business users working with complex data.Watch the Demo