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Launched by OpenAI at the end of November, chatGPT has changed the perception of what’s possible using Artificial Intelligence. Its disruptive impact on the public consciousness has been compared to the launch of the iPhone in 2007. No doubt you’re already familiar, but what’s new is how generative pre-trained language model (GPT) can transform analytics—and how at Sisense, we’re taking the lead in supercharging analytics with all the power that GPT has to offer. In this article, you’ll learn how to use it to save time and effort from your operational analytics processes and gain more insight.
Built on top of GPT–3.5 as a Generative Pre-training Transformer language model, chatGPT generates responses to a broad range of user inputs and has opened up a massive array of use cases, from automating coding, customer service responses, providing language translation, and more. It’s even poised to change how to fundamentally get answers to simple questions and queries that we currently use Google for today.
chatGPT is early in the process of changing the way we work and is currently available for research preview only. At Sisense, we immediately saw a new undiscovered use case for generative pre-trained Transformers, one that analytics professionals and operations face every day: automating enriching and augmenting analytics with new fields, segmentations, and classifications, all on-demand. It has the potential to eliminate much of the pain and effort associated with traditional data preparation and, in the process, enables analysts to enable teams to segment and slice data in new ways, on-the-fly.
It’s only feasible if you tightly integrate GPT with your analytics tooling, and we’ll show you how it works with Sisense in this post. Seamlessly integrating GPT-3 to supercharge your analytics for you and your team is now possible. It’s easy to do, and we think you’ll find it’s a game-changer.
Why you need to integrate GPT with your analytics tooling
Teams often spend way too much time in manual data prep and enrichment today. Estimates range as high as business and data analysts spending 70 to 80% of their time getting data ready for analytics, a large portion of that spent enriching and labeling data and creating new attributes to aid analysis. It’s often incredibly onerous work. Adding new fields to the data sets for analysts to slice and dice by is often painful. For example, consider a seemingly simple query:
“What’s the breakout of my customers by industry?”
It’s the kind of question that’s critical to make decisions about entering new markets and launching new products. But what if the thousands of customers in the data set haven’t been segmented by industry in the data beforehand? Industry isn’t a field in the data or data model. As an analyst, it almost certainly usually means you’re out of luck without investing significant time and effort.
It typically means going back to the data, adding that classification to the data set, and reloading it in your data warehouse, and that’s incredibly time-consuming. In many cases, it requires manually matching with third-party data sets, repetitive Google searches to tag customer records manually, and often painful convoluted IF () and VLOOKUP () formulae in Excel or custom Python script. Not to mention updating your data model.
Worse, if teams subsequently need to classify and label data in a new way – such as by zip code or county, then it’s back to manually prepping the data again.
Here’s the thing, GPT can do that work for you and do it automatically. But it has to be woven into your analytics experience to make it truly useful. The opportunity is to have your own AI-powered always-on personal data prep and data analyst bot as part of your analytics experience, so you can extend and augment your data and data model by simply asking GPT.
Achieving it creates a massive opportunity for teams, freeing them from manual work prepping and augmenting data, using GPT to do the lifting to spend time on more value-added and strategic work. But more importantly, beyond freeing up time, there’s transformational value to be had―enabling teams to be much more fluid in their analytical queries, segmenting data in new ways, with GPT doing the work behind the scenes.
Sisense + GPT-3: A new way to supercharge your analytics
We wanted to bring this exact power directly within Sisense Fusion by seamlessly integrating GPT-3. The new integration leverages the uniquely flexible capabilities of Sisense Fusion by building and running Python code from Sisense to phrase dynamic queries to GPT-3, automatically generating new database tables and relationships in the Sisense ElastiCube based on the results from GPT-3.
We’ve created a brand-new UI that uses Sisense’s flexible APIs to provide an interactive Q&amp;A environment in Sisense BloX, so your Sisense users can tell GPT-3 how they want to augment the data set and model, and do so directly in their dashboards, and Sisense and GPT-3 will immediately handle the rest.
Let’s see how it all works by answering the question we began this post with, “What’s the breakout of my customers by industry?”—when the customer attribute industry doesn’t appear in your data model or data set. We will use Sisense and GPT-3 to fill the gap.
Below is the example data with our accounts. But we’re ultimately looking for the percentage split of customers by industry, so we need that industry attribute added, which doesn’t exist in the data.
<img class="aligncenter wp-image-739967 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2023/01/widget_63c07d89b86f51002cb28844-2-e1673629205323.png" alt="" width="553" height="337" />
To make it easy to ask questions to GPT-3 for what we need, we used Sisense BloX to build a simple interactive widget on a Sisense dashboard. We’ll use the new UI to phrase what we need to GPT-3:
<img class="aligncenter wp-image-739932 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2023/01/gpt_connect.jpg" alt="" width="1905" height="654" />
In this example, we’re telling GPT-3 that we want the industry segmentation for a list of companies in natural language. And we provide it with the dashboard, widget, and column name, which ultimately contains the list of companies we want to get the industry labeling on from GPT-3.
The UI then executes a Python script containing the question and the dynamically populated list of customer accounts formatted as JSON and submits it to GPT-3, which retrieves the industry for each customer.  Alternatively, if we want to add GPT-3 enrichment to the scheduled periodic data model refresh, simply executing Python rather than using the Q&amp;A UI, we can do that too.
The result set is passed back from GPT-3 to Sisense Fusion as a JSON document. The Python script dynamically creates new tables in the ElastiCube (or your database) based on the GPT-3 result set and adds new relationships between tables in the model. Ultimately, it transforms hours or days of data enrichment effort into seconds on the fly.
In the example, GPT-3 provides back each customer and their associated industry label in this example in JSON. Then, the script appends this as a new dimension to our data model and automatically joins our fact table of wins and losses with a natural join based on the account name.
<img class="aligncenter wp-image-739968 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2023/01/widget_63c0851fb86f51002cb28860-e1673629306872.png" alt="" width="310" height="336" />
With augmented data, all added to our data model in hand, it’s simple to continue our analysis. For example, we can quickly create two new visualizations using Sisense Fusion that show us the distribution of our customers by industry.
<img class="wp-image-739969 size-large aligncenter" src="https://sisense.wpengine.com/wp-content/uploads/2023/01/widget_63c080a6b86f51002cb2884d-1-1024x273.png" alt="" width="1024" height="273" />The whole integration enables us to complete the analysis in a few minutes instead of weeks. Using the interactive BloX widget, it’s simple to augment and enrich any other data powered by GPT-3, all using natural language.
And one more thing. If you’re a software company, you can add GPT-3 supercharged analytics to Sisense Fusion Embed by embedding the BloX widget in your product. So, you can differentiate and wow your customers and prospect with an in-product embedded analytics experience powered by GPT-3.
The unique flexibility of Sisense Fusion is critical for this kind of GPT-3 integration, and we’ve made it simple to try it all out for yourself and start your Sisense + GPT-3 journey.
After receiving a lot of interests from corporates around the world to use this extremely powerful language model, OpenAI has come up with corporate accounts which allow the corporate users to sign a special Memorandum of Understanding (MoU) and Data Privacy Agreement (DPA) with OpenAI to overcome the concerns around the data leaks and data privacy. Please reach out directly to OpenAI to inquire about these corporate accounts and how to best protect your data.

How to Supercharge Your Analytics with GPT Language Models

How to Meet the Demand for Analytics Across the Organization

<h2>Overview</h2>


The Grid® Report for Embedded Business Intelligence by G2 is published seasonally, and it complements G2’s comparison of the top business intelligence product vendors. The focus on feedback and reviews from users makes both reports highly trusted sources of information when comparing embedded business intelligence product vendors.
The report is based entirely on data sourced from product reviews shared by G2 users and data collated from online sources and social networks. It has been designed to provide technology buyers with an objective guide to help them quickly select the best products for their organizations and to give vendors, investors, and analysts benchmarks for product comparison and market trend analysis.
<img class="alignnone wp-image-735215 size-large" src="https://sisense.wpengine.com/wp-content/uploads/2022/07/Grid-1024x541.png" alt="Grid report showing various companies" width="1024" height="541" />


<figure class="wp-block-image size-large fancybox"></figure>


So, when a company gets a great rating in the <a href="https://www.g2.com/reports/grid-report-for-embedded-business-intelligence-summer-2022.embed?featured=sisense&amp;secure%5Bgated_consumer%5D=239733d9-ccba-4d6e-b09d-264ae8237b6b&amp;secure%5Btoken%5D=bfbd657bc617e1eff81979de2feb15737ba3edf60185ddff66055c40a79b4965&amp;utm_campaign=gate-1828640">G2 Grid® Report</a>, you know it’s their real-life customers — those companies relying on the technology to evolve the way they do business — that gave them the grade. That’s why here at Sisense, we’re delighted to have been identified as a leading embedded business intelligence vendor.
In this white paper, we’ll look at what some of these ratings mean and how they highlight critical factors when choosing your<a href="https://www.sisense.com/platform/embedded-analytics/"> embedded business intelligence</a> platform.


<h2>Satisfaction ratings</h2>


In this G2 Grid® Report, Sisense has been named the industry leader based on its high customer satisfaction ratings and large market presence. Sisense scored a satisfaction rating of 87%. This score is influenced by the following:
<ul>
	<li style="font-weight: 400;" aria-level="1">Customer satisfaction with end-user-focused product attributes based on user reviews</li>
	<li style="font-weight: 400;" aria-level="1">Customer satisfaction with administration-specific product attributes based on user reviews</li>
	<li style="font-weight: 400;" aria-level="1">Overall customer satisfaction and Net Promoter Score (NPS) based on ratings by G2 users</li>
</ul>
In key criteria like quality of support, ease of use, ease of admin and ease of doing business with, Sisense meets or exceeds the industry benchmark. Sisense’s data visualization, dashboards and reports interface remain the highest-rated features, all exceeding industry benchmarks.
<img class="alignnone wp-image-735218 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2022/07/Satisfaction-Ratings.png" alt="Satisfaction ratings" width="430" height="368" />
<img class="alignnone wp-image-735216 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2022/07/Highest-Rated-Features.png" alt="satisfaction ratings" width="422" height="182" />


<figure class="wp-block-image size-full is-resized fancybox"></figure>


<h2>Ease of use</h2>


In the industry leaders’ segment of the grid, Sisense scored highly for ease of use.
These ratings reinforce our focus on the customer experience. At Sisense, we are obsessed with creating and maintaining a seamless user experience. The benefits of business intelligence and analytics need to be accessible to as many users as possible, regardless of technical skills. That’s a big part of why we believe in infusing analytics everywhere: embedding self-service, actionable intelligence anywhere, via custom analytics experiences, helps drive more data-driven decision-making across the entire organization. In doing so, Sisense blurs the lines between where analytics starts and ends to empower everyone to independently and easily manage data, drill down into the analytics and act on the most critical insights. This delivers the best possible value from your organization’s embedded business intelligence, and ultimately better business outcomes.


<h2>Working together</h2>


The relationship between you and your BI and analytics platform provider is critical. Working closely together will ensure that your provider has a clear understanding of your analytics needs so that it can most precisely meet them. This relationship is key to helping you mine your data for the most valuable insights for your business. The right provider will take your needs and goals onboard to ensure you derive maximum benefit from embedding analytics. Plus, you need to be sure that you can work together as your business grows and your product develops.
Building strong customer relationships is a guiding principle for Sisense, and we are committed to being more than simply a product and service provider. We seek to become a valued partner to your organization as it grows, and this is reflected in our high ratings for ease of doing business with us and for quality of support.
<img class="alignnone wp-image-735219 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2022/07/working-together-g2-comparison-770x329-1.png" alt="Quality of support and ease of doing business" width="770" height="343" />


<figure class="wp-block-image size-full fancybox"></figure>


These are significant factors to consider when selecting an embedded business intelligence solution that will be crucial to your future success.
Rolling out any new technology within an organization is challenging: You need to onboard employees who might be resistant to change, ensure the system works properly, help teams master the functionality, and create a solid plan for using BI and analytics to help you achieve your goals.
At Sisense, our customer success managers and technical support team not only guide customers through the implementation and deployment stage, but they also work closely with them in the long term, finding solutions, suggesting best practices, and ensuring they always get the most out of the platform. Most customers go live in around two months (or less).
Customers tell us that they love our products, particularly because we make business intelligence and analytics accessible for everyone. Sisense makes it easy for non-technical people to answer deep analytics questions on their own, extending the value of our offering throughout the business.


<h2>Data handling capabilities</h2>


To maximize the value from BI and analytics, we aim to empower our customers to access, identify, and analyze Big Data from the widest variety of sources. We’re proud that we’ve maintained our high rating (84%) amongst the industry leaders, for “Big Data Services.”
<a href="https://www.sisense.com/product/analyze/technology/">Our technology</a> can handle any data sources, both live and in-memory, cloud and on-premises, with an easy-to-use interface. Sisense enables you to join and query massive data sets in seconds, giving you a BI platform that runs as fast and as reliably as a proprietary database, without the need to buy any additional tools or invest in huge hardware infrastructure.
We offer a balanced ratio of cloud and on-premises implementation, which demonstrates the true platform-agnostic nature of Sisense and its flexibility when working with all data sources. This is what you should demand from a leading vendor of hybrid BI and analytics.
Sisense’s unique, high-performance features make blending, preparing and building powerful data models simple, expediting the speed at which data is gathered and queried, and enhancing ease of operation and performance.
You can connect to any database or data warehouse, both cloud and on-premises. <a href="https://www.sisense.com/data-connectors/">Built-in connectors</a> to dozens of data sources — including AWS, Snowflake, MongoDB, Google BigQuery, MySQL, PostgreSQL — make it fast and easy to turn terabytes of raw data into <a href="https://www.sisense.com/glossary/visual-data-analysis/">visual data analysis</a>. See all your data in one place and find correlations between disparate datasets or external sources to uncover new patterns and powerful insights.


<h2>Data visualization, dashboards and reports</h2>


Embedded business intelligence needs to be clearly presented for a seamless analytics experience so that teams can derive game-changing insights from their data in the most digestible way possible. Sharp data visualization is a key part of delivering easy-to-understand analytics.
In line with Sisense’s obsession with optimizing users’ experience and building unique and transformative data experiences, we achieved high ratings for data visualization, dashboards, and our reports interface amongst the four leaders in the grid. Our data visualization capabilities deliver easily comprehensible charts and graphs and easy-to-use dashboards.


<figure class="wp-block-image size-full fancybox"></figure>
<img class="alignnone wp-image-735214 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2022/07/data-viz-dashboards-interface-inline-770x585-1.png" alt="Chart showing dashboard of various companies" width="770" height="575" />


Dashboards are another critical consideration for organizations choosing an embedded BI solution, because the easier they make working with data, the better the user experience, and the greater the impact on your organization. That Sisense dashboards received top ratings among the leading vendors can be attributed to the Sisense platform’s robust back end, which provides a strong and stable foundation on which to model data, investigate datasets, and ensure security. The result is dashboards that are tailored to your requirements, interactive, and easy to understand and act upon by all users, regardless of data and technical maturity. 
Sisense undertakes extensive data preparation so that both users and your customers get the dashboards that meet their needs, with the appropriate levels of access to the data you want them to see. Similarly, for ease of use and understanding, a clear reporting interface is another important factor for which Sisense scores highly. The combination of these elements provides true self-service analytics and an intuitive data experience for all. 


<h2>Customization</h2>


We’ve already covered how important it is to provide dashboards that meet users’ and customers’ needs. Achieving this requires advanced customization capabilities, and Sisense’s ability to deliver this is reflected in our 85% rating for customization.
<a href="https://www.sisense.com/platform/embedded-analytics/">Sisense Fusion</a> offers an API-first cloud native platform that allows for complete customization, regardless of tech stack. Developers love Sisense because it enables them to build their own data product on top of an extremely powerful backbone. Consequently, Sisense’s capabilities can be easily integrated into existing workflows and applications such as <a href="https://www.sisense.com/platform/infusion-apps/">Slack and Salesforce</a>, creating a seamless experience where analytics resembles the everyday experience and users and customers are guided to the right insights and actions, at the right time. By taking advantage of the following 3 Sisense features, organizations can deliver robust embedded analytics fast, and with the flexibility to customize, manage and scale their solution: 
<ul>
	<li style="font-weight: 400;" aria-level="1">Extensibility: Sisense is a fully and easily extensible single-stack BI solution with support for a wide variety of add-ons, plugins, libraries, and APIs (including REST API, JavaScript, and D3). </li>
	<li style="font-weight: 400;" aria-level="1">Embeddability: Sisense allows product teams to embed dashboards and widgets anywhere with iFrames and JavaScript based Embed SDK and Sisense.JS libraries, Sisense’s custom JavaScript library for embedding widgets, to deliver unique data experiences where users could even take actions directly from the dashboard, based on the insights presented to them</li>
	<li style="font-weight: 400;" aria-level="1">Customization: Sisense’s platform can be “white-labeled” and modified to suit your branding, ensuring a consistent look and feel. By providing a branded experience, you’ll create strong differentiators and drive product adoption.</li>
</ul>
Sisense’s API enables you to integrate many other systems and create new capabilities, enhanced by customization. The <a href="https://sisense.dev/">Sisense API</a> is particularly notable for its ease of use and programmatic access to extensive components of our solution. Every element in Sisense is designed to be accessed and modified via extensively documented JavaScript and REST API. 


<h2>Product direction</h2>


Mindful of all of these criteria, G2 asked users whether they feel each product is going in the right direction. Sisense scores highly with a 90% rating.This affirms Sisense’s commitment to taking analytics to the next level and going beyond standard BI dashboards with infused analytics. Infused analytics future-proofs and simplifies the user experience by integrating intelligence-driven insights, in-workflow alerting and prescriptive actions into everyday workflows and applications. With capabilities such as <a href="https://documentation.sisense.com/docs/overview-sisense-labs">BloX</a> and <a href="https://www.sisense.com/platform/infusion-apps/">Infusion Apps</a>, Sisense creates AI-powered and analytics-driven experiences, closing the loop between insight and action. By delivering compelling and actionable insights to all, Sisense democratizes data for everyone, enabling organizations to make better business decisions, reduce decision fatigue, and improve customer experiences.
<img class="alignnone wp-image-735217 size-full" src="https://sisense.wpengine.com/wp-content/uploads/2022/07/product-direction-g2-comparison-770x195-1.png" alt="Chart showing companies going in the right direction" width="770" height="196" />


<h2>Final thoughts</h2>


G2’s Grid® Report for Embedded Business Intelligence usefully highlights the key factors to examine when considering which business intelligence and embedded analytics platform to choose for your organization.
Importantly, before making this move, you must be confident that your chosen provider can most completely meet your requirements and is committed to a meaningful working relationship with your organization. Your BI and analytics platform provider should become a partner rather than just a service provider, willing to innovate and scale with you as your products and services evolve, as your organization grows, and as your needs change.
That’s why it’s vital to undertake a full proof of concept (POC) process with any vendor with whom you’re thinking of working. Ask to use your own data instead of sample data to see how accurately and quickly embedded BI can enhance your analytics, improve data visualization tools, and benefit your organization.
Want to try out Sisense embedded BI for yourself?


<a class="action-btn " href="https://www.sisense.com/get/free-trial/" target="_blank" rel="noopener noreferrer">Start free trial</a>

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