Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Multi-touch attribution can give you a more in-depth understanding of your marketing funnel.

Vrushali Haldipur avatar image Vrushali Haldipur
How Brilliant Marketing Campaigns Miss the Mark Without Data

How Marketing Campaigns Miss the Mark Without Data

Marketers need their personal creativity to be supported with actionable intelligence, or disaster could ensue.

Madie Szrom avatar image Madie Szrom
CMOs, It’s Time to Embrace Infusing Analytics into Workflows

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

To transform your marketing program, you must transform workflows with actionable intelligence,

Ashley Kramer avatar image Ashley Kramer

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Embedded Analytics: The Build-vs.-Buy Debate Is Pointless

Embedded Analytics: The Build vs Buy Debate is Pointless

When it comes to embedded analytics, buying is the only option. Read on to learn why.

Aviad Harell avatar image Aviad Harell
how-infusing-insights-from-ai-is-evolving-retail-data-featured

How Infusing Insights from AI Is Evolving Retail

Infusing AI into retail tools improves decision-making, creates better customer experiences, and drives greater revenues.

Lindsay James avatar image Lindsay James
AI for All: Augmented Analytics Infused Everywhere
Unlock Complex Data | 5 min read

AI for All: Augmented Analytics Infused Everywhere

See how AI will seamlessly infuse actionable intelligence from analyzed data into human workflows and experiences.

Scott Castle avatar image Scott Castle
Why Business Leaders Need to Be Analytics Evangelists

Why Business Leaders Need to Be Analytics Evangelists

Evolving businesses via analytics infusion starts at the top, with execs and line-of-business leaders.

Adam Murray avatar image Adam Murray
5 Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Today’s marketers are data-driven. Learn to avoid these pitfalls and optimize your process.

Madie Szrom avatar image Madie Szrom
Beyond building reports

Beyond Building Reports — Infusing Analytics into Applications with DNV

Customers and colleagues are clamoring for infused analytics. See how DNV built its platform.

Shruthi Panicker avatar image Shruthi Panicker
Pipeline Innovation | 13 min read

Building Better Data Models to Unlock Next-Level Intelligence

Building the right data model is vital to getting worthwhile intelligence from your data.

Chris Meier avatar image Chris Meier
How Infused Analytics Helps Your Customer Success Team Grow Your Business

How Infused Analytics Helps Your Customer Success Team Grow Your Business

Infusing analytics into your CS team’s workflows can improve stickiness, decrease churn, and increase revenue.

Adam Murray avatar image Adam Murray
The Human Element: Improving Security for Your Hybrid Workforce

The Human Element: Improving Security for Your Hybrid Workforce

Learn how understanding human error and reinforcing communication and culture can lead to better data protection.

Madie Szrom avatar image Madie Szrom

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