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As our vision and products have evolved to meet the changing needs of our customers, our brand has also evolved. The following is provided for consistent implementation of the new Sisense brand in all applications.
The Sisense logo is our most important identity element. It appears in all of Sisense’s communications, and therefore must be presented in a clear and consistent way. The logo art should not be redrawn, digitally manipulated or altered. When using the Sisense logo, be sure to always place and replicate from the master artwork file.
Please be sure to consult our full logo guidelines provided in the logo kit before implementation.Download Full Logo Kit
Primary Logo (Horizontal)
Use in all communications unless otherwise stated.
Alternate Logo (Vertical)
Use for square and vertical layout formats.
Use for profile images on social media.
Use on light or yellow backgrounds.
Preferred option for dark backgrounds.
Use on dark backgrounds if the combination logo isn’t possible.
Choose the black logo to ensure high contrast on light backgrounds
Choose the all white or white/yellow logo to ensure high contrast on dark backgrounds
Choose the all white or white/yellow logo to ensure high contrast on solid black backgrounds
Don’t place the logo on a background that obscures any part of the logo
Don’t place the logo over imagery that is visually busy and makes the logo difficult to read
Don’t place the logo on a background that has low contrast
The primary Sisense font is ‘Open Sans’. It should be used for headlines, subheads and body copy. Using our chosen typeface with the correct colors and weights ensures that our typography is consistent and legible across all of our communication channels.Download Open Sans
Our brand palette is made up of primary and secondary colors. Each color within the Sisense palette has been carefully chosen, and should follow the codes specified here. The use of primary and secondary accent colors establish a visual hierarchy across all communication pieces, and enable us to maintain brand consistency.
RGB: 255, 203, 5
CMYK: 0, 20, 100, 0
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Pantone: Black C
Secondary colors are meant to help compliment our primary colors. They should be used carefully and sparingly as accents. Do not use more than one secondary color in your design.
RGB: 8, 73, 104
CMYK: 96, 63, 36, 26
Pantone: 3025 C
RGB: 108, 202, 152
CMYK: 58, 0, 52, 0
Pantone: 338 C
RGB: 232, 66, 94
CMYK: 0, 85, 48, 0
Pantone: 710 C
RGB: 73, 61, 131
CMYK: 86, 85, 14, 2
Pantone: 7671 C
RGB: 237, 235, 227
CMYK: 9, 7, 12, 0
Pantone: 663 C
Data Gray 1
Data Gray 2
Data Gray 3
Data Gray 4
Establishing brand voice guidelines ensures consistency throughout Sisense’s communications and reinforces who we are as a brand.
Knowledgeable -Speaks without hesitation and with authority, but not arrogant or condescending.
Straightforward – No obscurities, tired buzzwords or abstractions. Clear and honest, easy to understand language.
Professional – Smart and polished and never dumbed-down, but also not patronizing.
Approachable – Friendly and always respectful when speaking with, or about, someone or something
Passionate – Enthusiastic about what we do and what our platform does for our customers
Clever – Creative ways to make a serious point, laugh and have fun in a tasteful manner
When creating video content for Sisense communications please use the new Sisense branded opener and closer animations.Download Video Assets
Sisensers – you can find everything you need to implement the new brand into your workflows in this internal folder here (using onelogin). Bring our vision to the world with word documents, presentation templates, and more.Log in