Google Ads, is Google&#39;s advertising system in which advertisers bid on certain keywords in order
for their clickable ads to appear in Google&#39;s search results. As such, it is very often used as a data
source to understand your site and app users to better evaluate the performance of your
marketing, content, products, and more. Data can be brought to our ElastiCube and upon
presenting it on a dashboard, it can empower us in taking online marketing related business
decisions.

<h2>Monitor Your Websites’ Efficiency With Sisense and Google Ads</h2>


<p>Integrating your Google Ads reports and data with Sisense BI gives you a high-level understanding of your ad spends and ROI.<br />
By including Google Ads analytics in your marketing, sales, and <a href="/dashboard-examples/performance/">performance dashboards</a>, you can better gauge how each dollar is performing, as well as the best strategies to pursue. Most importantly, you can simplify your reporting process and share the data your stakeholders need to make the best decisions based on actionable data.</p>


<h2>The Benefits of Sisense and Google Ads</h2>


<p>When you connect your Google Ads and Sisense BI, you unlock several crucial advantages, including:</p>


<ul class="sisense">
	<li><b>Optimize your querying with real-time access: </b> Improve your Google Ads querying with Sisense’s <a href="/blog/heres-natural-language-processing-future-bi/">natural language processing</a> and AI tools to optimize your query speeds and results.</li>
	<li><b>Combine your data for new and unexpected results: </b> Integrating your Google Ads data into Sisense’s ElastiCube allows you to combine it with different datasets from multiple channels to discover <a href="/product/impact/">BI insights</a> that are not readily discernable.</li>
	<li><b>Track each dollar spent from payment to ROI: </b> Form a better picture of your ad spend by tracking each dollar through Google Ads and comparing to external data. This gives you a more comprehensive view of your conversions, and a better idea of your true ROI per dollar spent.</li>
	<li><b>Enhance results comparison to determine the most effective marketing channels: </b> Incorporating Google Ads in your marketing and <a href="/dashboard-examples/sales/">sales dashboards</a> delivers a comprehensive visualization of your efforts. Compare to other channels or view against previous data to see how well your targeting strategies are performing.</li>
</ul>


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<h2>Connecting to Google Ads</h2>


<p>Easily connect your Sisense dashboard with Google Ads. <br />
<a href="https://documentation.sisense.com/latest/managing-data/connectors/google-adwords.htm">Start by exploring our documentation</a>.</p>
</div>
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</div>
</section>

Google Ads (Adwords)

Google Adwords Dashboard

<h3>Goals</h3>
<p>Increase the website traffic, conversion rate and ROI of different online marketing campaigns.</p>
<h3>Objectives</h3>
<ul>
<li>Understanding the current state of online marketing campaigns through high-level KPIs.</li>
<li>Increase traffic stream and CTR.</li>
<li>Decrease CPC.</li>
</ul>
<h3>KPIs Architecture</h3>
<table class="table table-bordered" width="659">
<tbody>
<tr>
<td width="186">Objectives</td>
<td width="201">KPIs</td>
<td width="170">Measures</td>
<td width="102">Data Source</td>
</tr>
<tr>
<td rowspan="3" width="186">Understanding the current state of online marketing campaigns through high-level KPIs</td>
<td width="201">Impressions</td>
<td width="170">sum([Impressions])</td>
<td width="102">GoogleAds</td>
</tr>
<tr>
<td width="201">Clicks</td>
<td width="170">sum([Clicks])</td>
<td width="102">GoogleAds</td>
</tr>
<tr>
<td width="201">CTR (click-through rate)</td>
<td width="170">sum([Clicks])</p>
<p>/</p>
<p>sum([Impressions])</td>
<td width="102">GoogleAds</td>
</tr>
<tr>
<td width="186">Decrease CPC</td>
<td width="201">Cost per click</td>
<td width="170">[TotalCost]</p>
<p>/</p>
<p>sum([Clicks])</td>
<td width="102">GoogleAds</td>
</tr>
<tr>
<td rowspan="2" width="186">Increase  CTR</p>
<p>&nbsp;</p>
<p>&nbsp;</td>
<td width="201">Conversion rate</td>
<td width="170">[Total Conversions]</p>
<p>/</p>
<p>sum([Impressions])</td>
<td width="102">GoogleAds</td>
</tr>
<tr>
<td width="201">Cost per conversion</td>
<td width="170">[Total Cost]</p>
<p>/</p>
<p>[Total Conversions]</td>
<td width="102">GoogleAds</td>
</tr>
</tbody>
</table>
<h3>Plugins &amp; Script</h3>
<ol>
<li>Funnel Widget</li>
</ol>


<p>Google Ads is Google&#8217;s advertising system in which advertisers bid on certain keywords in order<br />
for their clickable ads to appear in Google&amp;#39;s search results. As such, it is very often used as a data<br />
source to understand your site and app users in order to better evaluate the performance of your<br />
marketing, content, products, and more. Data can be brought to our ElastiCube and upon<br />
presenting it on a dashboard, it can empower us in taking online marketing related business<br />
decisions.</p>


Google Adwords

High Level Design

Overview

Explore Dashboard