High Level Design
Overview
Google Ads, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. As such, it is very often used as a data source to understand your site and app users to better evaluate the performance of your marketing, content, products, and more. Data can be brought to our ElastiCube and upon presenting it on a dashboard, it can empower us in taking online marketing related business decisions.
Goals
Increase the website traffic, conversion rate and ROI of different online marketing campaigns.
Objectives
- Understanding the current state of online marketing campaigns through high-level KPIs.
- Increase traffic stream and CTR.
- Decrease CPC.
KPIs Architecture
|
Objectives |
KPIs |
Measures |
Data Source |
|
Understanding the current state of online marketing campaigns through high-level KPIs |
Impressions |
sum([Impressions]) |
GoogleAds |
|
Clicks |
sum([Clicks]) |
GoogleAds |
|
|
CTR (click-through rate) |
sum([Clicks]) / sum([Impressions]) |
GoogleAds |
|
|
Decrease CPC |
Cost per click |
[TotalCost] / sum([Clicks]) |
GoogleAds |
|
Increase CTR
|
Conversion rate |
[Total Conversions] / sum([Impressions]) |
GoogleAds |
|
Cost per conversion |
[Total Cost] / [Total Conversions] |
GoogleAds |
Plugins & Script
- Funnel Widget
Data Connectors
