What is Operational Intelligence?

Operational Intelligence is a data analytics philosophy that focuses on implementing quick business decisions and taking action based on real-time data. This method employs automated data gathering techniques including artificial intelligence and machine learning, as well as data warehousing techniques that prioritize fast and efficient scrubbing along with data preparation.

Operational intelligence applications are usually designed with front-line workers who must take faster actions based on everyday events. The goal is for these business intelligence tools to make their work easier by providing actionable intelligence in real time.

The Biggest BI and Data Trends for 2021

Operational intelligence focuses on continuously recurring business processes and events, finding areas for improvement in each iteration and providing the most complete picture for a fast and reliable decision. The field is an extension of business intelligence, which provides the querying and reporting side, while operational intelligence delivers the analytics.

It’s common for operational intelligence to be used in conjunction with big data, as it can quickly sort through the most relevant data, focusing on information that is pertinent in the short-term. This includes providing industry KPIs, operational metrics, and other real-time factors.

How Can I Use Operational Intelligence?

One of the more innovative uses of operational intelligence is in financial services such as stock brokerage. The industry’s need to monitor prices, assets, and trends that change from second to second makes it impossible to track manually, and operational intelligence provides a way to monitor the massive amounts of data and make decisions to maximize clients’ returns.

See it in action:

Investment Portfolio- Financial Dashboard

In logistics, operational intelligence provides a real-time view of a supply chain, from warehouse to delivery. This allows companies to streamline their operations and provide the best routes, methods, and services to consumers based on changing weather and other external factors.

See it in action:

Warehouse Optimization - Manufacturing Dashboard

Customer analytics takes advantage of operational intelligence, both in marketing and sales. Social media campaigns and other marketing initiatives are most successful when they’re adaptable.

Deploying real-time intelligence lets marketers change strategies rapidly if deemed necessary. On the sales side, companies can better understand their customers’ preferences and shopping habits to improve their services and offer a more tailored experience.

See it in action:

Lead Generation - Marketing Dashboard

Finally, IT dashboards make use of operational intelligence to track the sometimes massive networks of software and hardware they oversee. IT departments can react more rapidly to resolve any issues and implement improvements to organizational infrastructure when they detect possible issues and updates.

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