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“The augmented consumer is an evolution of the augmented analytics market trend that aims to place insights directly into the hands of a decision maker, who would traditionally be thought of as a data consumer.”(Figure 2 inside this report).
Nasdaq gives customers a new way to interact with financial data by embedded analytics into their flagship product, IR Insight.
Erea made commercial insights available to the entire supply chain in a universal container within 5 months, quickly enabling their retail customers to quadruple their data revenue.
Orion went from concept to production for over a 1,000 users in just 75 days. With over 98% of clients adopting the new tool, Orion has seen their business double since the rollout.
Top international retail brands turn to the Trax image recognition platform to track inventory, product placement, and campaigns in real-time – with embedded analytics as a competitive differentiator.
Broadridge achieved data consolidation in the face of hypergrowth with an embedded solution that could handle structured and unstructured data while enabling their customers to manage dynamic data models.
Gartner, Market Guide for Augmented Analytics Tools, Austin Kronz, David Pidsley, 28 June 2021.
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