1. Deciding On Key MetricsBefore embarking on a BI project, it’s important to decide on the metrics that are meaningful to your business. For instance, if you’re analyzing advertising and customer data to uncover your best customer acquisition data, conversion rates and customer spending data are incredibly valuable. Eliminating extraneous data will simplify your visualizations and allow executives to focus on relevant metrics to make decisions that may change the course of a division or company. Some questions to consider when evaluating which metrics to focus on:
- What is the end goal for the data collected?
- How will this data help achieve my business goals?
- Am I data mining or conducting predictive analysis?