The Data Behind Tokyo 2020: The Evolution of the Olympic Games

Learn how the teams building the Olympics are using data and analytics to modernize one of the world's greatest sporting events.

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Multi-touch attribution can give you a more in-depth understanding of your marketing funnel.

Vrushali Haldipur avatar image Vrushali Haldipur
How Brilliant Marketing Campaigns Miss the Mark Without Data

How Marketing Campaigns Miss the Mark Without Data

Marketers need their personal creativity to be supported with actionable intelligence, or disaster could ensue.

Madie Szrom avatar image Madie Szrom

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

To transform your marketing program, you must transform workflows with actionable intelligence,

Ashley Kramer avatar image Ashley Kramer
5 Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Today’s marketers are data-driven. Learn to avoid these pitfalls and optimize your process.

Madie Szrom avatar image Madie Szrom
Transforming Facilities Management with Data and Analytics: Two Use Cases that Work!

Transforming Facilities Management with Data and Analytics: Two Use Cases that Work!

Learn how facilities management companies transform businesses by infusing analytics into workflows.

Sharron Malaver avatar image Sharron Malaver
Analyzing Data from Multiple Sources: The Key to More Powerful Insights

Analyzing Data from Multiple Sources: The Key to More Powerful Insights

Your company has more data in more places than ever. Making sense of it is the key to your success.

Adam Luba avatar image Adam Luba
Top Challenges and Opportunities for Chief Data Officers

Top Challenges and Opportunities for Chief Data Officers

Learn why the chief data officer is becoming a vital player in helping companies thrive in the era of data.

Charles Holive avatar image Charles Holive
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