2019 might not be the year we all say “Dashboards are dead,” but trends in embedded analytics are taking insights beyond the noble dashboard and attaching actions. This union streamlines activities and helps users make better choices, easily.
We dug into the nine biggest embedded trends here, but to whet your appetite, let’s run through three vital trends that builders like you need to be on top of: delivering analytics everywhere via actionable apps, the rise of hyper-personalization, and the power of usage analytics. All these trends impact internal and external users and highlight the need for builders to create analytics experiences that will deliver insights and value where users naturally are, instead of trying to make everyone into a dashboard person (which is just never going to happen).
Actionable Analytics Apps For All
The best dashboard in the world is limited by its reach. Not everyone in every organization who could benefit from analytics and business intelligence is a dashboard person. That’s where the challenge to, and opportunity for, builders lies: how do you put analytics where your users need them and actually get them to, you know, use those analytics?
First off, think beyond the dashboard. If you’re a product developer or a creator of any kind, this kind of problem-solving is your bread and butter. Isolating the analytics widget that has the information your users need and putting it into an embeddable analytics app is a great way to surface the insights of a dashboard without dragging every user kicking and screaming from their workflow tools.
Embedding analytics right in another product makes everyone’s lives easier: end-user customers get enhanced functionality right in their software and internal customers enjoy instant insights that suit their exact needs (as opposed to sifting through an entire dashboard for one piece of information). Putting the ability to take action right next to an insight delivers a smooth experience that increases efficiency and ensures that users can make better decisions, backed by data and insights.
Don’t settle for building a beautiful dashboard, build embedded analytics experiences.
The Rise of Personalized Embedded Analytics Solutions
Your company’s branding is its calling card to the world, the way users know and recognize your company. Having a unified brand presentation, style and voice are ways that customers get to know you and build trust. If you’re working on an embedded analytics solution or a standalone analytics offering, how are your customers and prospects going to feel if that product has a completely different look and feel to what they’re used to?
You don’t have to choose anymore, though. The rise of white-labeling means that whatever your company’s colors, design, and branding are, you can perfectly mirror it in a powerful analytics solution. Give your customers the insights they want while also bolstering your brand with a white-labeled mobile app that users can access where they spend the most time: their phones.
Customize the look and feel of your embedded analytics widgets and actionable analytics offerings so that wherever your users go and whatever they’re doing, they never lose the look and feel of your company. This builds trust and keeps you top of mind for your users. In an increasingly crowded world with countless distraction’s vying for your users’ attention, having a unified brand image cuts through the noise.
Using What You Know: The Power of Usage Analytics
The rise of usage analytics shouldn’t surprise anyone: everyone’s favorite subject is their own self. When companies like Dollar Shave Club are offering embedding analytics so that people can track their razor blade and shave lotion consumption, you can be sure that using analytics has gone mainstream. Whatever your product or service, people want to know how much they’re using it and what they’re getting out of it. So give them what they want!
Usage analytics is more than just a must-have feature, it’s also a must-plan feature. It’s not enough to roll out a minimum viable product and slap some numbers on it later and hope the users like it. A considered approach to building a product or service means thinking about what metrics users will be most interested in and creating a process to capture those numbers. Then you come up with an embedded analytics solution to surface that data to users and give them a way to slice and dice it. The more you can share with them, the more they will understand the value they’re getting out of your product. Depending on the kind of data your company gathers, you could even open new revenue streams.
Usage analytics is also a boon for internal users. Want to know which team members are actually using the embedded analytics widgets you built for them? With usage analytics, you’ll know. Not sure if people are taking advantage of the actions embedded in the analytics apps you came up with? Dig into the usage analytics now, because waiting until the end of the quarter to find out that no one is using them is too late to make the changes you want to see.
Bottom line: usage analytics are good for your customers and everyone in your organization. How you use them is up to you, but the options are myriad.
Look Out, 2019!
There is so much data out there. If you’re not surfacing it to your users in an easy-to-use format, then you’re missing out on a powerful way to improve customer and internal-user experience and may be leaving money on the table. Embedded analytics with built-in actions allow users to get the insights they need, where and when they need them and easily act on them. White labeling delivers a unified brand experience wherever users are: on their phones, in your software, or via standalone analytics widgets. And whatever else you’re doing with embedded analytics, you want to take advantage of usage analytics: showing customers how they’re using your product or service and tracking which of your internal stakeholders are making use of what you’re building is a huge win for everyone involved.
The world of data and analytics is changing. What you create will help shape it.