
<h2>Better Audience Insights with Sisense BI and Facebook Ads</h2>


<p>Integrating your Facebook Ads account with Sisense delivers a clearer picture of your social media strategies. <a href="https://www.sisense.com/dashboard-examples/marketing/facebook-ads/">Facebook Ads analytics</a> gives you granular data about the success, progress, and reach of your ongoing campaigns, ads, and broader strategy. Develop more accurate and <a href="https://www.sisense.com/blog/5-steps-to-data-driven-business-decisions/">data-driven decisions</a> &amp; strategies while comparing your data with multiple other channels to understand your KPIs and how to reach them best.<br />
Most importantly, connecting your <a href="/dashboard-examples/">BI dashboards</a> with Facebook Ads lets you assess your data exactly how you prefer.</p>


<h2>The Benefits of Sisense and Facebook Ads</h2>


<p>Integrating your Facebook Ads with Sisense <a href="/solutions/">Business Intelligence</a> provides several crucial advantages, including:</p>


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	<li><b>Centralize your KPIs in a single dashboard: </b> Integrating Facebook Ads into your existing <a href="https://www.sisense.com/bi-tools/">BI tools</a> helps you keep closer track of all your KPIs in a single location. If you use multiple accounts and other social media platforms, Sisense BI enables multi-channel monitoring from one location.</li>
	<li><b>Understand your customers’ conversion path better: </b> Combining your users’ social media habits with other valuable data streams such as <a href="https://www.sisense.com/dashboard-examples/customer-service/crm-tracker/">CRMs</a> can help you understand how your viewers are converted to customers while highlighting possible areas of improvement for your existing pathways.</li>
	<li><b>Gain a comprehensive view of your ROI:</b> Facebook success is measured in more than just clicks, and obtaining a comprehensive view requires that you examine data in a broader context. Integrating Facebook Ads with your dashboard aids with visualizing and evaluating your campaigns’ ROI.</li>
	<li><b>Find new connections in your social media data: </b> Take your data outside your Facebook Ad analytics before combining it and <a href="https://www.sisense.com/product/mash-up/">mashing it up</a> with other sets to uncover new insights based on demographics, preferences, activity history, and more.</li>
</ul>


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<h2>Connecting to Facebook Ads</h2>


<p>To begin connecting your Facebook Ads to your Sisense BI tools, contact us <a href="https://www.sisense.com/company/technology-partner/?data-connector=facebook%20ads">here</a>.</p>
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