Billion-dollar analytics for all: How iQuantiv helps clients unlock 2% more gross margin

“We’re in the business of profitability analysis. With Sisense, we’re helping our clients deliver 1 to 2 percentage basis point improvement on gross margin. That’s significant and that’s real dollars.”

— John Cady, Founder and CEO, iQuantiv

Giving every executive the tools to drive profitability

iQuantiv customers are fast-growing companies in the $50M to $200M revenue range, many of them in manufacturing, distribution, and services. These businesses need better visibility into product-level margins, customer profitability, and cost trends, but lack the internal BI teams or tooling that larger enterprises enjoy.

“We work with mid-sized companies that don’t have business analysts on staff,” said John Cady, Founder and CEO of iQuantiv. “Sisense gave us a way to deliver a powerful, executive-ready tool without hiring a team of engineers or data scientists.”

At its core, iQuantiv exists to help companies drive margin improvement and smarter decision-making.

“We’re in the business of profitability analysis,” said Cady. “And with Sisense, we’re helping our clients deliver 1 to 2 percentage basis point improvement on gross margin.”

Building vs. buying: Why iQuantiv chose Sisense

From the beginning, iQuantiv knew it needed a platform that was fast to launch, easy to white-label, and powerful enough to support executive users. Cady and his team evaluated building a tool in-house, but the costs, complexity, and time required would have stalled their vision.

“We didn’t want to build the analytics engine ourselves,” said Cady. “Sisense had everything we needed: embedded capabilities, customization, and a roadmap that aligned and scaled with where and how we wanted to grow.”

When evaluating alternatives, iQuantiv considered Tableau, Sigma, and Power BI again. But Sisense stood out on several fronts:

• Built-in white-labeling to support a fully branded client experience.
• A pricing model tailored to scale with them as they grew.
• A flexible, intuitive front end for non-technical users.
• High-performance architecture that could grow with them.
• A sales and support experience that felt like a true partnership.

What iQuantiv delivers with Sisense

Partnering with Sisense allowed iQuantiv to go to market faster, scale without needing to grow their team, and focus on delivering business value rather than infrastructure.

• Executive-ready dashboards that show profitability by customer, product, channel, and more.
• Real-time filtering that allows leaders to zero in on key metrics instantly.
• White-labeled experience tailored to iQuantiv’s brand and users.
• Scalable platform that works for dozens of clients without added engineering.
• High-impact insights that drive margin improvements of 3–5 percentage points.

“We’re giving $80M companies the kinds of tools billion-dollar companies use,” said Cady.

Delivering fast insights for CEOs and CFOs

Today, iQuantiv primary users are CEOs and CFOs. They are senior leaders preparing for board meetings and making strategic calls about pricing, cost structure, and customer performance.

Before Sisense, these leaders often spent late nights and weekends manually assembling data to answer fundamental questions.

Now, thanks to the Sisense filtering capabilities, they can explore their data in seconds.

“Our users used to spend hours pulling data together before a board meeting,” said Cady. “Now, they just log in, filter by customer or product, and get exactly what they need—instantly.”

This time savings is more than convenience: It’s a strategic unlock that allows executives to spend their time making decisions, not wrangling data.

Next: Data workflow automation

As iQuantiv expands, the team is focused on making its Sisense-powered platform even smarter and more efficient.

Looking to the future, iQuantiv is pushing the boundaries of embedded analytics. They’re building dashboards that adapt to specific business events, such as pricing issues or margin shortfalls, and then disappear once resolved.

They are also:

• Using decision-tree logic to guide users through complex problems
• Integrating third-party datasets, including market intelligence from sources like Amazon
• Experimenting with dashboards that answer business questions rather than simply presenting charts

Cady shared plans to automate more data workflows, so clients can receive proactive alerts and insights without needing to log in. He also discussed goals to surface more granular cost and pricing intelligence, helping users spot opportunities and act faster. “We want to go from reactive to proactive,” said Cady. “That means pushing insights to our users automatically, so they don’t have to go looking for them.”

He also mentioned improving how insights are delivered visually, with a goal of making dashboards more intuitive for busy executives. “If I can take something that requires 10 clicks and get it down to one, that’s a win for us and our users.”

With Sisense, iQuantiv is confident it has the platform to keep evolving, without adding technical overhead. “We’re excited to keep building on what we’ve got with Sisense,” said Cady. “We’re just getting started.”

Conclusion: Embedded analytics that scales your vision

iQuantiv’s success shows what’s possible when product vision meets the right platform. With Sisense, they’ve created a high-impact analytics experience that executives love and that gave their clients a full return on their investment. In addition, it’s been done without the cost or complexity of building in-house. From faster board prep to higher profitability for its clients, iQuantiv proves that great analytics isn’t just for billion-dollar companies.

Ready to experience a smarter way to build analytics? Try out the full functionality of the Sisense platform with our 7-day free trial.