How to Tell If You Need Automated Reporting or Business Intelligence
Some people have a tendency to use ‘the term ‘automated reporting’ interchangeably with ‘business intelligence’ – which isn’t only confusing, but it’s wrong.
Automated reports and BI actually play very different roles: reporting shows you your KPIs, while business intelligence reveals insights. The trouble with tools that automate reports in isolation is that they limit you to just that. While you get the initial answers fast, it’s tricky and complicated to move on to discovering why, drilling down, and analyzing – which is where the real business value comes.
See all the differences between the two terms and learn why so many people are choosing business intelligence to get the answers and value they need.