How to Tell If You Need Automated Reporting or Business Intelligence

Some people have a tendency to use the term ‘automated reporting’ interchangeably with ‘business intelligence’ – which isn’t only confusing, but it’s wrong.

 

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Download the guide to learn:

  • What you get with automated reporting
  • The many differences between reporting and BI
  • How business intelligence works in real life
Automated reports and BI actually play very different roles: reporting shows you your KPIs, while business intelligence reveals insights. The trouble with tools that automate reports in isolation is that they limit you to just that. While you get the initial answers fast, it’s tricky and complicated to move on to discovering why, drilling down, and analyzing – which is where the real business value comes. See all the differences between the two terms and learn why so many people are choosing business intelligence to get the answers and value they need.

Automated Reporting vs. Business Intelligence

“The trouble with tools that automate reports in isolation is that they limit you to just that: reporting. While you get the initial answers fast, it’s tricky and complicated to move on to the second part of the journey: analysis. Let’s say you want to drill into a stat to figure out why or what if, and ask an additional question to the data? Not possible, and that’s where businesses have a hard time getting true value from just automated reports.”