What to Expect in a Developer-Friendly World


It’s a developer’s world out there. As we move into 2020, we are recognizing the power of the builder — in every company, for every developer. Developers are more important than ever in the success of their companies. Developers have a seat at the table, investigating and testing solutions before they’re purchased, becoming an important part of the decision-making process. 

Developers, with their knowledge of applications and business, can make changes in vendors’ applications so that everything (process, product, results) is easier, friendlier, and better for all.

That’s where these 2020 embedded trends come in. We predict that the world is becoming more developer-friendly, and in return, it will make the developers’ work easier, and the outcome for their customers better. 

It’s going to be a developer-friendly year, and these trends will lead the way. 

Buying Open Platforms

Embedded Trends 2020 Buying Open Platforms

We’ve always been in the position of helping our potential customers understand what is right for them with the build vs. buy debate. But today, we believe that this particular decision isn’t even relevant anymore — everyone buys. Few companies use their precious developer resources to build a complete embedded analytics solution anymore. Companies understand the value of a developer team and the necessity of focusing that team on their core offering. That’s why developers lean toward buying a platform, but there’s an important requirement that the platform is open. 

With an open embedded platform, developers will have the flexibility and extensibility they need to grow and customize any solution to fit their needs. 

More Customizations

Embedded Trends 2020 More Customizations

Developers must be able to customize any solution at all levels. It’s up to the developer to develop their product or solution to enable great user experiences. This requires a platform that allows the developer to change the look and feel, add new functionality/features, and build paths to actions that a customer wants. 

Developers play a significant role in realizing the vision of the product, and they will help create a competitive edge. To facilitate this creative freedom, developers will be on the lookout for more customizable platforms that allow them to alter and enhance a product to match this larger vision.

Multiple Implementation Options for Embedding Analytics

Embedded Trends 2020 Multiple Implementation Options

This is what we call the blended analytics option. Developers need different ways to implement an embedded solution and present analytics in a way that is most relevant to the customer.  

Developers can use APIs or SDKs to embed a full analytics experience or embed individual visualizations and metrics, blurring the line between their operational app and the embedded app. This gives a developer the option to provide whatever experience is needed at any time and at any level.  

What a customer will see is the relevant widget or dashboard that the developer has created based on the needs and resources available. The beauty for the developer is that is can all be easily created from the same solution. 

Cloud-Native Will Enable Growth and Efficiency

Embedded Trends 2020 Cloud-Native for Growth and Efficiency

Most companies are finding immense value in moving from traditional stacks to a cloud-native architecture. For developers and embedded solutions, this is a great foundation that will provide reliability and scalability for their job. 

With data growing exponentially in every company, scale, resiliency, and efficiency are going to play a key role in the developer’s infrastructure. By moving to a cloud-native infrastructure, developers will be able to change quickly as they grow, even on the fly, with a reduced overall cost for keeping the business running on data-driven decisions. 

APIs Will Be a Game Changer

Embedded Trends 2020 APIs will be game-changers.

We’ve talked about making everything easier and friendlier for developers and APIs are no exception. Developers want standardized APIs that are easier to use and implement. They also need to script, automate, and integrate from end to end through APIs. Developers do not want to stop their work and manually have to go hack together a solution. 

Developers need extensive APIs that are ready to use for any part of the development process, including monitoring, securing, deploying, and integrating. They need to be ready to scale, support, and perform the desired use case. In other words, a full set of automation for the entire workflow. 

AI Will Become Embeddable

Embedded Trends 2020 AI will become Embeddable

With all the hype around AI, developers will finally be able to use it to their own advantage. AI will become available in self-serve packages that developers can use to embed advanced predictive modeling within their products/solutions.

Developers will be able to pick and choose which AI elements they need, embed that functionality straight to the product/solution, and give users the ability to enhance their analytics capabilities and insights in multiple ways.  

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