High Level Design
OverviewIn order to evaluate the strength of a particular firm within a specific market, relative market share can shed some light into new opportunities for improvements, compare performance vis-a-vis a different market, and more. For instance, 30% market share might sound like a good place to be. However, when it is normalized according to a leading competitor which has 65%, the 58% relative market share emphasizes the distance from the market lead and indicates that there is a lot of room for improvement.
Increase revenue under the assumption that increasing the company’s relative market share will generate more cash.
- Assess the company’s relative market share to the market lead.
- Assess the company’s growth potential.
|Assess the company’s relative market share to the market lead||Market Share||Market Share –
[Total Revenue]/([Total Revenue],all([Name]))
|Market Lead Share||Market Lead Share
– max([Name],[Market Share])
|Relative Market Share||Relative Market Share –
Market Share/Relative Market Share
|Assess the company’s growth potential||Growth||Growth –
(Current year revenue – Last year revenue)/Last year revenue (Thresholds: Red: < 0; Orange: < 0.25; Green >= 0.25)
|Relative Market Share Growth||Relative Market Share Growth –
(Current year relative market share – Last year relative market share)/Last year relative market share (Thresholds: Red: < 0;
|#||Source||Table Name||Table Details (type, # rows, key fields)|
|1||Excel||Brand Performance||Transaction Table|
|2||Brands||Dimension Table, Key = Id|
|3||Me vs Market Share||Aggregated Fact Table, Key = Key|
Data Modeling (Elasticube Design)