BI Glossary

What is Ad-Hoc Analysis? Ad-hoc analysis is any business report or data analysis curated and created by users, as and...

What is Advanced Analytics? Advanced analytics is a part of data science that uses high-level met...

What is Agile Analytics? Agile analytics is a paradigm for exploring data that focuses on finding value in...

What is Analytics-as-a-Service (AaaS)? Analytics-as-a-Service (AaaS) provides subscription-based data analytics softw...

What is Augmented Intelligence? Augmented intelligence is an approach that automates insight-finding by incorpo...

Why Use Big Data and Hadoop? Hadoop handles big data that conventional IT systems cannot manage, because the data is ...

Big Data Basics What is Big Data Analytics? Big data analytics helps businesses to get insights ...

What is Big Data Security? Big data security is the collective term for all the measures and tools used to guard both...

What is Business Analytics? Business analytics encompasses all the tools and methods organizations use to iterativel...

What is Business Intelligence Architecture? Business intelligence architecture refers to the infrastructure that organi...

What is Business Process Modeling? Business process modeling (BPM) is the data visualization of companies’ workflo...

What is Cloud Analytics? Cloud analytics is a type of analytics model that moves data processing and storage operati...

What is Cohort Analysis? Cohort analysis is a part of behavioral analytics that examines data from large sets and bre...

What is a Columnar Database? One of the biggest challenges in business analytics is the slow performance when working...

What is Contextual Data? Contextual data is information that provides context to an event, person, or item. This dat...

What is Data Blending? Data blending is combining multiple datasets to create a single, new dataset, which can then b...

What is Data Cleaning? Data cleaning is the process of preparing data for analysis by removing or modifying data tha...

What is Data Discovery? One of the biggest problems in business intelligence is the mismatch between those in the com...

What is Data Exploration? Data exploration is the initial step in data analysis, where users explore a large data s...

What is data governance? Data governance is like the WHO-WHAT-HOW-WHEN-WHERE-WHY of data management. It’s all about...

What is Data Intelligence? Data intelligence refers to all the analytical tools and methods companies employ to f...

What is a Data Mart? A data mart is a subset of data stored within the overall data warehouse, for the needs of a...

What is Data Mining? Data mining is an automated analytical method that lets companies extract usable informat...

What is Data Modeling? Data modeling is a way of mapping out and visualizing all the different places that a software...

What is Data Preparation? When business intelligence & data and analytics systems are introduced to an organization,...

What is Data Science? Data science is the multidisciplinary field that focuses on finding actionable informati...

What is Data Warehouse Architecture? Data warehouse architecture refers to the design of an organization’s data...

What is Database Security? Database security is the use of a wide variety of tools to protect large virtual data stor...

What is Descriptive Analytics? Descriptive analytics is a field of statistics that focuses on gathering and summariz...

Embedded Reporting Embedded reporting refers to the method of incorporating business intelligence reporting tools such ...

What is an Entity Relationship Diagram? An entity relationship diagram describes how entities relate to each other. I...

What is Financial Data Management? Financial data management refers to the set of tools and processes companies and...

What is Google BigQuery? Google BigQuery is a cloud-based enterprise data warehouse that offers rapid SQL queries and i...

What Is Healthcare Analytics? Healthcare analytics is the branch of analysis that focuses on offering insights...

What is Healthcare Informatics? Healthcare informatics is the field of information engineering and analytics that f...

WHAT IS IN-MEMORY BI? In-memory Business Intelligence (BI) refers to business intelligence software that utilizes an ...

What is Insights-as-a-Service (IaaS)? Insights-as-a-Service uses predictive analytics and business intelligence to gl...

What Is Interactive Visualization? Interactive visualization is a field of computer science and programming that is ...

What is a KPI Dashboard? Key Performance Indicators (KPIs) are the most important business metrics for your particula...

What is KPI Tracking? KPI Tracking refers to all the tools and methods companies use to monitor their performance ...

What is Marketing Analytics? Marketing analytics refers to the technology and business intelligence tools marketers u...

What is Modern Analytics? Modern analytics is a field of study that combines existing knowledge about analysis and ...

What is Natural Language Understanding? Natural language understanding is a field of natural language process...

What is OEM Manufacturing? OEM Manufacturers (OEMs) make parts and supplies for other companies to incorporate into t...

What are OEM Partners? OEM (Original Equipment Manufacturer) Partners offer companies third-party personalized softwa...

What is OEM Software? OEM (Original Equipment Manufacturer) software refers to applications that have been sold to ha...

WHAT IS OLAP? OLAP (Online Analytical Processing) was introduced into the business intelligence (BI) space over 20 ye...

What is ODBC? Open Database Connectivity—or ODBC—is an application programming interface (API) that lets software...

What Are Open Source Embedded Analytics? Open source embedded analytics are non-proprietary analytic tools that can b...

What is Operational Intelligence? Operational Intelligence is a data analytics philosophy that focuses on implementi...

What is Operational Reporting? Operational reporting focuses on producing detailed reports of day-to-day organizati...

What is Predictive Data Analytics? Predictive data analytics uses current and past data to let you make predictions a...

What is Predictive Maintenance Predictive maintenance is the process of attempting to predict when operational equip...

What is Prescriptive Analytics? Prescriptive Analytics is the area of data analytics that focuses on finding the bes...

What are Product Analytics? Product Analytics use the prescriptive capabilities of AI and machine learning to make se...

What is Real-Time Analytics? Real time analytics is the analysis of data as soon as that data becomes available. In o...

What is a Real Time Dashboard? A real time dashboard is a dashboard that contains visualizations that are automatica...

What is a Redshift Database? A Redshift Database is a cloud-based, big data warehouse solution offered by Amazon. T...

What is a Relational Database Management System? A relational database management system (RDBMS or just RDB) is a com...

What is Retail Analytics? Retail analytics focuses on providing insights related to sales, inventory, customers, and ...

What is Self-Service BI? Self-service analytics or self-service business intelligence refers to tools used to connect...

What is Self-Service Reporting? Self-service reporting is an analytics paradigm that places the emphasis for data ana...

What is Snowflake? Snowflake is a cloud-based data warehousing tool that supplies companies with flexible and scalable ...

What Is Talent Analytics? Talent analytics is focused on applying statistics and technology to large sets of p...

What is Text Mining? Text mining is the process by which analytics suites gain actionable insights from data in th...

What is Unified Data Management? United Data Management (UDM) describes the process of consolidating disparate data s...

What is Visual Data Analysis? Sometimes, data can be overwhelming. There’s too much of it, too little time to compr...

What is White Label Analytics? White label analytics are a subset of embedded analytics that enable companies to full...

The Importance of Business Analytics It should come as no surprise that business intelligence and data analytics is one...