What is Application Analytics?
Application analytics track the performance of web, mobile, and desktop applications to measure efficiency and success. As the software release and development paradigm has shifted, it’s become increasingly important to measure how well applications are performing to constantly improve and fine-tune them.
Web and mobile application analytics track a variety of metrics constantly, both on the backend and the front-end of the application’s stack.
Mobile and web application analytics today can measure usage data such as number of installations, how long and how often users are on the app, and what devices and operating systems they’re using to access the application.
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Additionally, application analytics can track how well an app is performing on the user side—if there are any bugs, sections where there are issues, and even if users are satisfied with the application. These varied data points let developers make quick decisions about improvements and fixes and allow for a more efficient update and release cycle.
Generally, application analytics are designed to both extend an application’s lifecycle and ensure that its revenue streams remain steady. For applications that are in competition with a large number of others, understanding even the most specific datum can be a difference-maker.
How can I Use Application Analytics?
For companies that use continuous integration and delivery development paradigms, application analytics is an invaluable source of insights. Because these applications don’t give developers ample time to examine any issues or possible bugs, developers need to have real-time data they can translate into insights.
One of the more common uses of embedded analytics in applications is in measuring basic usage statistics such as request and failure rates, response times, dependency rates, and exceptions. These metrics are crucial for back-end development and can help companies make quality of life improvements that result in happier users.
Knowing how often applications are crashing or malfunctioning can tell you a lot about how well built they are and give you tangible areas to improve.
On the other hand, you can use application analytics to gain a better picture of your users and who is downloading your app. You can track components such as geolocation, device used, and even which browser or operating system is being used. This way, you can tailor your services to fit your largest demographic, and constantly provide better offerings based on their preferences.