Data Discovery

What is Data Discovery?

One of the biggest problems in business intelligence is the mismatch between those in the company who know how to prepare data for analysis, and those who need to run these analysis and use the insights, day-to-day.

Data discovery tools get around this by making it easier for non-IT staff to access complex data sets and draw out the information they need, without the technical know-how this required in the past.

These tools are getting more and more sophisticated all the time. As Rita Sallam, Research Vice-President at Gartner (who coined the term ‘data discovery’), puts it:

Data preparation is one of the most difficult and time-consuming challenges facing business users of BI and data discovery tools, as well as advanced analytics platforms. However, data preparation capabilities are emerging that will provide business users and analysts the ability to extend the scope of self-service to include information management, and extract, transform and load (ETL) functions, enabling them to access, profile, prepare, integrate, curate, model and enrich data for analysis and consumption by BI and analytics platforms.”

So… What is Governed Data Discovery?

Data discovery tools are great, but they aren’t always able to keep up with the pace of change, especially when new data is being added to the back end all the time.

That’s where the idea of governed data discovery (GDD) comes in.

It’s really just a more complete and extensive approach to data discovery, which shifts power over data preparation and analysis from IT to the business side of the enterprise.

Governed data discovery systems need to do three things:

Offer Centralized Self-Service

There should be a central, built-in interface that allows users to manage business intelligence and run analyses at will, on a self-service basis.

Provide Data Governance

It’s not just the tools that need to be centralized. All data used by the company should be held in a central location that can be accessed, updated and shared by colleagues throughout the organization. This provides a “single version of truth” across the entire business, ensuring that insights are up-to-date and valuable and that there is a data governance strategy in place.

Most of your team are hitting their targets, but profits are stagnating. When you take a look at your KPI dashboard, you see that renewal rates are falling, eating into your profits. You realize your team is too focused on new sales at the expense of nurturing relationships with existing customers, so you play around with your KPIs to place more emphasis on securing renewals than bringing in new clients.

See an example:

Customer experience dashboard - digital marketing dashboards

Be Secure

Just because you’re making data available to employees across an organization doesn’t mean you can take your eye off the security ball. Confidentiality issues are paramount, and you’ll need to keep data safe from hackers and cybercriminals outside the company, as well as protecting it internally, too.

BI Trends 2020 Whitepaper