Embedded Reporting
Embedded reporting refers to the method of incorporating business intelligence reporting tools such as dashboards and charts into other software applications. Business intelligence is the process of collecting and displaying data in a way that is easy to digest and analyze. These reports usually cover various aspects of an organization, ranging from sales to marketing and other operations. Business intelligence handles several areas of data and analytics but reporting itself is focused on presenting the data in the easiest to understand and actionable visualization.
How Can I Use Embedded Reporting?
There are several ways companies can use embedded reporting and embedded analytics to enhance their existing operations with minimal resources. One of the most common uses of these tools is in customer relationship management (CRM) suites. These applications are increasingly popular ways of centralizing and optimizing sales and marketing operations, and they produce copious amounts of data that must be analyzed and presented rapidly. By embedding reports directly into CRM applications, companies can reduce the time it takes to derive actionable BI insights, and they can empower their employees to make well-informed decisions to deliver greater success during their day-to-day tasks. See it in action:
